The 24-hour Heartbeats over Paris campaign extends the spirit of an ever-changing metropolitan lifestyle and celebrates the intensity of urban life through curiosity, style and comfort in an authentic way. Best-known as the global rendezvous of art and culture, the eternally inspiring city of lights offers a creative metropolitan lifestyle and versatility that constantly fuels curiosity.
Entitled Rise with your city, Ride your city, Stretch your night and Explore Secret Places, the stories show that rather than rebelling against ordinary life, Lee urban dwellers embrace life with a fresh outlook and authentic Lee denim spirit. As connoisseurs of the city, the four storytellers are free-spirited and carefree, they savor each moment when commuting, chilling out on a rooftop and enjoying the company of wonderful companions.
At Lee, we celebrate the individuality of women and value their ever-evolving natures. As an individual, the Lee Woman lives to nurture her personality by appreciating the finer things in life and noticing details that nobody else sees. As an explorer of the world, the Lee Woman is learning who she is through expanding her global perspective.
Timeless & casually chic, our denim fashions use design details to empower the modern urban woman to keep evolving in her own way. Lee offer a variety of denim items which can be mixed and matched to fit any occasion – The Stretch Deluxe collection is one of every woman’s most authentic wardrobe essentials designed to look sleek and stylish in different facets of herself.
In its constant pursuit of craftsmanship, purposeful designs and innovative new ideas, Lee has evolved its original lines into a wide range of up-to-the-minute collections for modern urban explorers.
In a unique tribute to the outstanding classic designs, Lee has now preserved the authentic details of its doughnut buttons, pony-hair leather patches and copper rivets in the classic Lee 101 Collection and recreated the 101+ line by adding contemporary new touches.
The Urban Riders Collection, designed with purpose for city fixie bikers, is yet another design innovation that perfectly combines Lee’s heritage of purposeful clothing with new age tech. The collection which features waterproof fabric and reflective tapes ranges from windbreakers to knit sweat pants to complete a cool new en velo look.
Lee’s Stretch Deluxe Collection is also designed with purpose; to celebrate the natural beauty of female curves without sacrificing comfort or mobility by embracing the body like a sleek second skin. Together, these collections offer a wide range of options for 24-hour city living in denim.