For the second year in a row, Miguel Santos, general manager of Myx TV, the only English-language multicultural Asian American entertainment network in the U.S., has been named among CableFax The Magazine’s prestigious “The Most Influential Minorities in Cable”. Santos is the only executive from all Asian and Asian American networks operating in the United States who is included in the list.
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According to the write-up: “Santos oversees the Asian American network’s ( Myx TV) strategy, programming, production, marketing, ad sales and business development, with the goal of elevating the narratives of one of the most under-represented minority groups in media. With Santos at the helm, the net launched on Time Warner Cable in southern California last November. He also upped the net’s digital offerings and launched four new original programs. Santos defines diversity as ‘something beyond physical manifestation of race or gender – it’s about everything that makes us human such as our beliefs, personalities, and experiences.'”
Santos evolved Myx TV, a channel owned and operated by ABS-CBN International a subsidiary of the world’s largest Filipino multimedia conglomerate, ABS-CBN Corporation from a linear, music-based channel into the award-winning, multi-platform entertainment network that it is today.
To complement the cable channel, which is available through providers such as Comcast, Time Warner, Cox, Bright House and DIRECTV, Santos has expanded distribution to include the AVOD app on Roku, Samsung Smart TV and Blu Ray, Sony Bravia and Blu-Ray.
With its diverse programming line-up, Myx TV has transitioned from its early start within the Asian-American youth community into a prolific, mainstream media brand. The network successfully launched several new original series, including the docu-series, “I’m Asian American and…;”
the cooking competition, “Eat Your Words” and the costume-design competition, “Call to Cosplay.” New for the 2015 slate is the “I’m Asian American and…” spinoff, “The Doll Life” and original YouTube programming,
including: “Buddha Smash,” “Snaxxx” and “The Alternative.”
In addition to its unique blend of original content and domestic/international acquisitions, under Santos’ vision, Myx TV also produces concerts and music videos for independent music artists. Santos has helped the network become one of the first American cable networks to air Korean pop (K-Pop) music videos in the U.S.
Santos has also lead Myx TV in various philanthropic endeavors, helping the network join the ranks of highly prestigious entertainment companies to become an official partner of Got Your 6, a nonprofit campaign working with Hollywood to empower veterans and foster understanding between military and civilian communities.