To create awareness about its metro-wide advocacy campaign promoting proper denture care among Filipinos and help denture wearers regain the confidence to eat, speak and smile, Polident, a product of GlaxoSmithKline, unveils a first-of-its-kind installation on May 14, 2015, at the Palacio de Maynila in Malate, Manila.
The installation is part of “Take the Polident Challenge!” campaign which will run a series of educational activities in Metro Manila such as free denture consultations and fun denture torture tests like corn-eating contests and videoke contests.
Towering at 30 feet, the inflatable installation depicts a giant denture biting onto a corn cob to highlight the physical tortures experienced daily by denture wearers, which according to dental health professionals are part of bigger emotional and social problems.
“Wearing dentures is difficult and what Polident aims to do is take away the worry that it would move, fall out, and cause embarrassment. Dentures should not take away the fun out of enjoying their favorite food or singing like their favorite idols. Polident thus challenges denture wearers to do their everyday activities like eating, speaking and smiling with confidence,” says Isa Marfori, GSK Polident product manager.
The Polident installation will be inaugurated at the Rajah Sulayman in Malate, Manila on May 15-17. Other schedules are on May 22 to 24 at the Plaza Miranda, Quiapo, Manila and on May 29 to 31 at Tutuban Market.
Polident dares denture wearers to live a healthy life free of inhibitions by taking the Polident Challenge. For free samples and delivery nationwide of both Polident Denture Cleanser and Polident Denture Adhesive Cream, call (02) 924-2475.