Lee Jeans keeps up with the versatility of the metro by highlighting ‘Rip and Repair’ – a DIY technique that promises your leg wear the carefree spirit of art and artistry. For the second leg, Lee has chosen Robinsons Place Manila Midtown Atrium for the Lee Denim DIY Rip and Repair Event last October 19-22 and the DIY Workshop, October 21-23, 2015. The event was made possible with event partners Robinsons Department Store, Globe, Rayban.
Urbanites had their rebel hearts beating to rad DJ sets by John Sedano featuring Eula Basco and DJ Paolo Jarmillo. A denim exhibit featuring Lee 101+, Lee Stretch Deluxe, Lee Vintage Laundry, and live mannequins also featured the curiosity, style highlighting Lee’s undying passion for innovation.
The urban explorers took a trip down four stations: RIPPING for distressing, slashing, and grinding; REPAIR & ALTERATION for sewing and patchwork; PAINT for splash of colors, and MONOGRAMMING for a personalized denim canvass with their initials.
Lee Jeans is bringing the rooftop hangouts, bike rides, and hole in the walls of city lifestyle right at your denims. Stretch your night and explore secret places with your Lee Jeans.