Celebrities Georgina Wilson, Kean Cipriano and Julie Anne San Jose flew in all the way to Shanghai, China recently for the launch of the Chuck II sneakers. The Chuck II is Converse’s response to aficionados hankering for more from the iconic brand. The unique experience from the momentous event resonated with all who were in attendance.
Georgina was more than thrilled to be part of the big launch. Before leaving for Shanghai, Wilson expressed her great anticipation for the event via her Instagram account, “I cannot wait to get my hands on the Chuck II! Will be at the Asian launch in Shanghai on Monday!”
Participants immersed themselves fully in the most inventive way possible. “Converse definitely went all out with the unveiling of the Chuck II,” said Kean. He added, how “(the) launch stayed true to the core of the classic brand’s philosophy rooted on fans’ self-expression, authenticity and creative nature.”
The venue prepared especially for the launch exuded a cool, industrial warehouse feel with a gallery finish. According to Kean, “When we entered the site, we were greeted with a wicked set-up.” Two rows of Chuck II were lined up for all participants from around Asia. “Everyone was just so eager to claim their kicks!” Georgina said. She added how the interactive dropdown ball display equipped with LED screens, which showcased the Chuck II’s innovative features, “wowed” her.
Multi-talented Pop sweetheart Julie Anne was all smiles when she finally got to try out her new Chuck II’s. Her social media followers were all abuzz about her Instagram posts on the Chuck II launch. She says she immediately began snapping photos and taking selfies with her fellow attendees during the event, “I couldn’t resist. I kept on taking photos because I wanted to show everyone what an awesome time I was having!”
Wearing their new pairs of sneakers, Julie Anne posed with Calllalily front man Kean Cipriano behind the Chuck II photo wall. Both celebrities couldn’t contain their enthusiasm, conscientiously documenting their Chuck II experiences after getting their hands on their new kicks. “Look!” Kean said as he lifted his right leg to show off his sneakers.
Guests got ready for more fun at the big event: Clad in white hazmat suits, goggles and masks, Julie Anne laughed and said “Hey, it’s not everyday that I get to wear this kind of outfit. I’m ready to make a good mess over here!”
Meanwhile, Kean said, “everyone had tons of fun shooting green and black paint using the cool fire extinguishers and paint filled water balloons. It was riot!”
Upon contact with the paint, awesome artwork by partner artists, renowned Philadelphia street painter Stephen Powers (ESPO) and graffiti artist KRINK were revealed on the surface.“Heaps of awesome! I wanted to keep on shooting on the walls until my tank ran out of paint. It was a refreshing experience,” Julie Anne said.
Each of the celebrities related how it was their first time to be part of such a solid and original event with great gusto. “What I appreciated most was the collaborative aspect of the art mob event,” Georgina said. Julie Anne’s bold statement solidified the event’s impact, “People from around the globe will definitely wanting a pair!” she said.
According to Kean, “(I) loved how everyone came together for the ‘refreshing and unique art experience’.” He added, “Converse provided a venue for engaging all guests with the spirit of self-expression intact in a fun, cool and original way.”