Credit Suisse emerged as the big winner in 2015 with seven awards, out of 33 categories, including Best Private Bank Asia. This was most impressive in a year marked by intense volatility and dampened sentiment, particularly in the latter half.
The Awards For Distinction 2015 also introduced new awards to mirror essential business trends. Best Private Bank – Digital Innovations pays close heed to how banks are ramping digital strategies to both cater to more tech-savvy clients and better cope with rising regulatory demands. Best Private Bank – Employer of the Year, meanwhile, is introduced at a time when banks are striving to retain and hire best talent. The winners of these awards are Credit Suisse and Goldman Sachs respectively.
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The AFD 2015 winners are:
| Category | Winner |
| Private Banker of the Year | Francesco de Ferrari, Credit Suisse |
| Asia | Credit Suisse |
| Hong Kong | UBS Wealth Management |
| Singapore | DBS Private Bank |
| Employer of the Year | Goldman Sachs |
| Pure Play | EFG Bank |
| Discretionary Portfolio Services | UBS Wealth Management |
| UHNW Services | Goldman Sachs |
| Diversity | Goldman Sachs |
| External Asset Managers’ Choice | Julius Baer |
| Alternative Investments | Deutsche Bank Wealth Management |
| China International | UBS Wealth Management |
| China Domestic | China Merchants Bank |
| International, India | Citi Private Bank |
| Domestic, India | IIFL Private Wealth Management |
| NRI Services | Deutsche Bank Wealth Management |
| Fund Advisory Services | Julius Baer |
| South Korea | KEB Hana Bank |
| Middle East | Barclays |
| Taiwan International | UBS Wealth Management |
| Taiwan Domestic | UBS Wealth Management |
| Australia | Credit Suisse |
| Malaysia International | Credit Suisse |
| Malaysia Domestic | Maybank Private Wealth |
| Indonesia International | Deutsche Bank Wealth Management |
| Thailand International | Credit Suisse |
| Thailand Domestic | Siam Commercial Bank |
| Philippines International | Bank of Singapore |
| Philippines Domestic | BDO Private Bank |
| Family Office Services | Credit Suisse |
| Philanthropic Services | UBS Wealth Management |
| Trust & Advisory Services | HSBC Private Bank |
| Digital Innovations | Credit Suisse |
For more information on the AFD methodology, please visit http://asianprivatebanker.com/awards/awards-for-distinction/