BNY Jeans is a Philippine local brand, characterized and formed for the living lifestyle of the youth people, who are in our new modern generation, these are the teens and young professional interested in today’s trends in art of classy modern fashion and lifestyle.
Trendy yet comfortable. high quality yet affordable. These are just a few of the things that come to mind at the mention of Bunny Jeans. Bunny Jeans reborn as BNY Jeans in 2001, it quickly gained an even stronger following especially from teen market.
BNY Jeans is having a nationwide search for their next brand ambassador. They will be representing the brand along with the current ambassadors (Michelle Vito, Barbie Forteza, Jake Vargas, and Joshua Garcia).
Five different legs which are Metro Manila, North Luzon which was held in Baguio, South Luzon Which was held in Bicol, Cebu and Davao to penetrate the nationwide market and amplify awareness of BNY Jeans.
Campaign Details
Phase 1 GO SEE/ MALL Preliminaries
-Audition/ Go See and Pre-Screening
TOP 20 FINALISTS to be chosen nationwide.
4 contestants per area (Metro manila, Baguio, Bicol, Cebu and Davao)
Elimination Round Day 2/ Mall Preliminaries
Top 4(2 boys and 2 girls) were chosen per leg to represent their hometown.
-Fashion Show
-Interview(Q&A)
Phase 2 Competition proper and finale
-Finale week
-7days/ 1 Finale night
Finale Week
Day 1: Finalists will be having a complete make-over having distinct quality look and personality by Lourd Ramos
Day 2: Training day- Finalists will be trained by known professionals on basic modelling , basic styling, basic make-up, self-empowerment and personal development.
Day 3: Photoshoot Studio shoot
Day 4: Photoshoot Outdoor shoot
Day 5: Umagang kay ganda and showtime guesting
Day 6: Rehersals
FINALE NIGHT
3 segments
Target Pegs
-street wear – clothes by BNY and Bing Cristobal
-avant guard- clothes by BNY and Banggo Niu
-Denim by BNY Jeans
CONTESTANTS- ALL STUDENTS
Metro Manila Finalists
- Miguel Abad
- Mariel Pamintuan– was an actress. She stopped to study.
- Nicole Grimalt
- Raven Siccion
Cebu Finalists
- Jindric Macapagal– joined pinoy boyband
- Ralph Gica – joined pinoy boyband
- Jessica Mccarthy
- Luzenne Jones
Davao Finalists
- Claire Lu
- Micca Villasensio
- Earl Kim Franco
- John Lloyd Tejano
Baguio Finalists
- Markus Paterson
- Allen Sambrano
- Angie Baroma
- Lira Acachang
Bicol Finalists
- Danica Denise Colle
- Monique Obispo
- Bennex Vargas
- Adriane Santos
Judges
- Mike Carandang- Emmy Awarded producer.
- Vince Uy- Creative Director of Preview Magazine.
- Valerie Lim- Miss Universe Singapore 2011
- Xander Angeles- Photographer
- Gelli De Belen- Actress and first ever brand ambassador of Bunny Jeans(BNY) in 1992.
- Jerome Atienza- Vice president for Finance.
Special performances by:
- CJ Navato and Kristel fulgar
- Jem Cubil
- Marlann Flores and Pamu Pamorada
- Bryan Santos
- Claire hartel and dancers
- Girltrends
Prizes
Brand Ambassador winners- 1 boy and 1 girl
-Cash Prize 100,000.00 pesos each
-One-Year Supply BNY Clothes Gift Certificate (Valid for 1 Year)-worth 150,000.00
-One Year Talent Contract BNY worth 200,000.00
-Huawei P9 Phone
-Mister Potato Products – 6 Boxes of Mister Potato Products -Vita Coco Products – 25 Cases of VitaCoco Products
-OverNight Stay Belmont Hotel for 2 – Superior Room inclusive of Free Breakfast (Valid for 1 Year)
-Unisilver Time Gift Certificate
-Ever Bilena Products
-MESA Restaurant Gift Certificate
1st runner up (1 boy and 1 girl)
-Cash Prize 40,000.00 pesos each
-BNY Clothes Gift Certificate (Valid for 1 Year) worth 50,000.00
-Mister Potato Products – 3 Boxes of Mister Potato Products
-Vita Coco Products – 25 Cases of VitaCoco Products
-OverNight Stay Belmont Hotel for 2 – Superior Room inclusive of Free Breakfast (Valid for 1 Year)
-Unisilver Time Gift Certificate
-Ever Bilena Products
-MESA Restaurant Gift Certificate
2nd runner up
-Cash Prize 20,000.00 pesos
-BNY Clothes Gift Certificate (Valid for 1 Year) worth 20,000.00
-Mister Potato Products – 3 Boxes of Mister Potato Products
-Vita Coco Products – 25 Cases of VitaCoco Products
-OverNight Stay Belmont Hotel for 2 – Superior Room inclusive of Free Breakfast (Valid for 1 Year)
-MESA Restaurant Gift Certificate
Consolation prize
-5,000 pesos cash
-5,000 pesos BNY Gift Certificate
-Ever Bilena Products
WINNERS
Male: Markus Paterson
Female: Nicole Grimalt
1st Runner up
Male: Jindric Macapagal
Female: Mariel Pamintuan
2nd Runner up
Male: Raven Siccion
Female: Luzenne Jones