NIVEA MEN’s latest campaign invites men to “Discover the Science of Looking Good,” and creates an avenue to let them know that grooming is an essential key to unlocking ones full potential.
Looking good knows no gender and men are increasingly aware of how this can help them achieve what they want in life. But it’s almost impossible to hear men talk about their grooming regimens among themselves, because it’s perceived as a feminine habit. It’s usually a no-no for bros, making it harder for men to have a better understanding of the proper approaches to grooming and skin care, and to know which products to use.
NIVEA MEN believes that being well-groomed everyday helps men unlock their potential. “Grooming plays an important role in looking good at work and at play, and that’s how NIVEA MEN seeks to play a more active role in the lives of Filipino men.But it’s also important for men to fulfill their everyday potential by honing their skills, being prepared, and making good impressions, and that is what we are championing with the new campaign, Discover the Science of Looking Good” explains Konstantin Stremme, Country Manager of Beiersdorf Philippines Inc.
NIVEA MEN is creating a series of webisodes that will feature useful, witty, and engaging tips on how a modern man can look good in the aspect of career, sports, and relationships. Guys will then be invited to visit the grooming guides on the NIVEA MEN website where they can further break down the science to supercharging how they look and feel.The launch event tapped media and bloggers to spread the word about the campaign and encourage Filipino men to watch NIVEA MEN’s new series online.
“Men know that looking good at work and at play can help boost their confidence. We say that men already have this confidence in them, and it’s only a matter of building on it with the right tools, starting with good grooming products made especially for them,” Ashley Steier, Brand Manager of NIVEA MEN, said.