F&C Jewelry: Designing For The New Generation

Coleen Garcia, one of the most beautiful and brightest stars in the industry today, epitomizes the empowered modern woman and the driven millenial. Passionate and dedicated, Coleen believes that success isn’t achieved overnight; rather it’s built on a foundation of hard work and patience.

Today, as a woman who has earned her keep, Coleen reaps the fruit of her hard work and rewards herself with gifts of luxury that truly bring her joy, like fine jewelry.

“Jewelry is one of those things that I like investing in because not only are they beautiful, but their value only grows over time. It feels so fulfilling to own something that you’ve worked so hard for,” beams the young beauty.

For everyday luxury pieces that are truly uniqueand versatile, Coleen chooses F&C Jewelry, the home-grown luxury brand of exquisite handcrafted jewels.

With a proud heritage that spans over four decades, F&C is a true style purveyor that understands the tastes and trends of the times.

“I truly love every piece by F&C because each design is youthful and timeless, and looks perfect with any ensemble.You can wear it as is, as a simple statement piece, or layer them together with other designs to create a bolder look. They’re very versatile. Also, F&C jewels make for the perfect fit whether for yourself or loved ones as it captures the essence of beautiful moments,” she shares.

For its newest campaign, F&C collaborated with the bright star to curate collections that captured the passion and inspirations of individuals like her.

“F&C is a proudly dynamic brand. Though we may be 43 years old, we have always prided ourselves in having a youthful perspective and offering new and fresh designs that resonate with every new generation,” explains Marissa FloreteGorriceta, F&C’s Head of Marketing and Merchandising.

For its newest collections, F&C was inspired by “Generation Y” or the “millenials,” and wanted to create designs that matched the passion and wild creativity of the youth. “When we were thinking of our ‘youngest’ clients, we immediately thought of Coleen Garcia who personifies the driven millennial. She knows what she wants; she works hard for her dreams; and rewards herself with experiences and beautiful things.”

In the newest collections, F&C plays with indulgent whims in designs and pairings that aim to inspire all of which meet the exacting standards of Coleen.

Millenials will be impressed by the sophisticated hues lent by a vibrant palette of jewels – from sapphires, diamonds, pearls emeralds and rubies which fill their need for luxury. These brilliantly cut stones reflect effortless sophistication and become the ultimate symbol of beauty and strength.

For the multi-faceted individual, F&C also offers more variety in its newest selection of charms and pendants. Charms become even more charming thanks to the radiant lustre of diamonds set on yellow, rose or white gold.

Pearls have long been the symbol of timeless elegance, but F&C offers a youthful interpretation to the coveted South Sea pearls as they are paired with diamonds and other colourful stones in delicate designs. Worn as a simple necklace or layered as a bold fashion statements, these pearl necklaces make for versatile pieces that capture the hearts of the young and the young-at-heat.

The youth will enjoy as well the royal, golden touch with stunning jewelry made froma combination of yellow, white and rose gold.The interplay of light and luminosity help to highlight the excellent craftsmanship and fine details of each piece.

For those who are planning their “I dos,” F&C offers a collection of flawless designs that capture the essence of everlasting love. The vivid colors and brilliance of each cut diamond are unparalleled; a sign of true luxury. No collection better embodies the beauty and miracle of “happily ever after.”

F&C was first established in IloIlo City in 1973 by the matriarch Susan Caperonce Florete, who, together with her spouse, Marcelino M. Florete, Jr., built the enterprise into what it is today.

With her daughters Marissa Florete-Gorriceta and Marjorie Florete, who both studied at the Gemological Institute of America with diplomas in Diamond Grading and Jewelry Design and Graduate Gemology, they all continue to enrich a wonderful heritage in jewelry making.

“At F&C, we take great efforts to fuse together quality gems and precious metals to create exemplary pieces that have timeless appeal. We commit to good quality and create innovative designs that will be relevant for future generations to come. All of these heirloom pieces, which may be passed on from one generation to the next, celebrate beauty and romance; all sound pieces and valuable touchstones that last a lifetime,” shares Marissa FloreteGorriceta, F&C’s head of marketing and merchandising.

Marjorie Florete,who heads the personnel of F&C, adds, “My mother and father had always believed that what makes jewelry so special are the stories they tell. Each piece has meaning, emotion and a story behind it. In as much as these jewelry pieces have significance in each of our lives, we want to share these experiences and help people create their own stories with F&C.”

To discover the beauty and grace from F&C Jewelry, visit its store branches located at all SM Department Stores and at the new Glorietta Mall.

For more information about their updates and promotions, visit www.fncjewelry.com.