Freeway, one of the most innovative of local brands , is proud to present the latest National Artist Collector’s Series, where creative works of the country’s National Artists are immortalized through a beautiful fashion collection. This year, Freeway continues to revolutionize the meaning of fashionalism by showcasing the works of the first and only Moro honored as National Artist of the Philippines to date, Abdulmari Imao. Named National Artist for Sculpture in 2006, he worked not only as a sculptor but also as a painter, ceramist, photographer, film maker and writer. Imao was a patron of Philippine Muslim Art and Culture and is known for his unique adaptation of traditional Muslim motifs in his works such as ukkil, sarimanok, pakorabong and naga. Imao’s artworks exude a strong sense of nationalism and passion for his culture and heritage, a fine example of unity through diversity.
His sculptures and paintings are reinstated to a lavishly beautiful 40 piece collection including casual and dressy tops, graphic tees, jumpsuits and dresses! Ranging from casual to semi-formal, the collection does not fail to serve you with rich colored sublimation print dresses and tops that can be worn from day to night affairs that the modern Filipina will surely love to wear. The collection features woven fabrics, soft materials like georgettes, thick knits and comfy soft that was perfected to flatter one’s figure, with all pieces using comfortable stretch fabric. Freeway X Imao Collection also offers unique and memorable gift items such as the popular canvas printed shopping bags, fans, coin purse, utility case and more!
Each item will have a National Artist gift packaging and a bio-tag so that one can learn more about the life and works of Imao. With its special packaging, it is the perfect gift that blends art, history and fashion.
The collection is available at all Freeway and The Row branches nationwide or SHOP ONLINE with us, it’s easy and reliable. Visit freewayonline.com.ph or through their online partner, ZALORA. Visit www.zalora.com.ph, to choose over 1000 brands, COD accepted with 1-3 days delivery.
You may also visit our Facebook page www.facebook.com/FreewayOnline. Thanks to Janilyn (www.facebook.com/Janylinshoes) for the footwear and to Alvin Trono of Stages for the lovely wigs used in the campaign photos.