In three to five years, Philippine television is expected to shift from analog broadcast to digital, said the National Telecommunications Commission (NTC) last May. The shift promises consistently clear audio-visual quality no matter the distance from the station, on top of having more channels to watch from local networks.
The transition does come with a catch: homes will need to upgrade their analog TV setups. This is currently being satisfied by “digi-boxes,” or external digital tuners, offered by cable providers to subscribers.
For households that are only after local programs, having to pay for an external digital tuner along with cable subscription might be too much for a limited budget. Fortunately, TVs are now being designed to address that possible problem.
“Advances in TV broadcasting shouldn’t become an inconvenience to the average Filipino family,” Haier’s Director of Product Planning for TV and PC Joseph Bandol said. “That is true especially when it comes to the cost. Television is meant to be enjoyed, not cause worry.”
Haier responds to the upcoming transition with the introduction of digital TVs. Designed with a built-in ISDB-T-compliant digital tuner, these new sets not only make the shift less of a hassle, they also come with features for fully immersive entertainment the whole family can enjoy.
Unlike their analog counterparts, digital TVs receive signals without degradation or interruption. This means that viewers get to fully enjoy channels that offer shows in high definition with Dolby Digital audio.
To add to image quality, Haier digital TVs are designed with in-plane switching (IPS) panels for the LCD screen along with the latest in picture enhancing technologies. The sleek, two-tone design and metallic strip detail further create a polished, classy look without the high price.
Haier also adds a “Timeshift” feature for those who want to record shows either in real-time or by schedule. This lets families avoid rushing home to catch their favorite programs, with the benefit of getting to watch together for that much-needed quality time.
“Ultimately, Filipinos look forward to quality family time at the end of the day, which is usually spent in front of the TV after dinner,” Bandol added. “This makes the viewing experience important. With a TV that delivers great image and sound quality, families can fully appreciate the rare moments they spend together.”
Haier currently offers two digital TV lines: the B8500 series and the K5000 Smart digital series. Available in 32-, 40-, 50-, and 55-inch screen sizes, the K5000 has a YouTube TV feature for browsing online videos, as well as a Smart Share function that enables users to connect their smartphones to the TV and play media.
All Haier digital TVs come with a two-year warranty on parts and labor.