When it comes to male grooming, times have thankfully shifted. And men are adapting to this wonderful change. More of them are realizing the importance of being presentable and more appealing, something that women know all along to look good and feel better. A man can now spend as much time fussing about his face and prepping his appearance as much as it takes a woman to decide what to wear without shame, without scorn and without stigma.
Men usually only buy grooming and hygiene items they deem necessary, including shampoo, deodorant, shaver, shaving cream, aftershave, cologne and hairstyling products. “The male shopping behavior is such that they don’t go around the store to explore or shop. They directly go to the area where they can get what they want. They want a quick and easy shopping experience,” explains Karen Fabres, Watsons Group Marketing Manager.
But grooming doesn’t start and end with bathing and shaving. Watsons understands the changing habits of male grooming too well that’s why it has a special area in its stores dedicated to men. It encourages customers, especially the professional kind who must look his dashing best, to look for products that will step up their grooming-maintenance regimen.
For example, if he is using a disposable razor, then he must switch to a system razor. Or if he is using soap to wash his face, he must opt for a facial wash instead. And if he usually uses different brands for his hair and body, he might want to try a 2-in-one product to save on cost and shelf space.
As part of its 175th anniversary celebration, Watsons is giving back to its loyal customers by offering discounts of up to 50% on the following grooming essentials: Nivea Men Whitening Acne Oil Control Facial Scrub 50G, Safeguard Men Sports Energy 2 in 1 Hair + Body Wash 400 ML and Gillette Mach 3 with Nano – Thin Blades Razor. The promo runs until June 22.
Asia’s leading health and beauty retailer also carries a wide range of items such as Ponds Men, Axe, Old Spice, Vaseline Men, Master, Adidas, Rexona, Nivea, Safeguard and Gillette. There are also available Watsons Label products stamped with the reliable Watsons name, such as twin and triple blades; extra comfort cotton disposables, five-blade razors with cartridges; men shaving gel; men shaving foam; nose pore strips; deep cleansing facial wash, oil control facial wash; and water gloss hair setting lotion.
Grooming has never been more de rigeur. After all, a well-maintained appearance goes exceeding well with any stylish outfit, be it in the boardroom, Snapchat or Instagram.