The Philippines Joins Worldwide #LoveScotch Movement

A celebration of Scotch’s timeless, sophisticated, and glamorous allure, Diageo kicks-off worldwide Scotch Movement in the Philippines with a #LoveScotch Night, together with international supermodel and Global Brand Ambassador Coco Rocha and Johnnie Walker Brand Ambassador Raymond Gutierrez. Held in REVEL at The Palace,the exclusive event saw a coming together of Manila’s taste makers and trendsetters to celebrate a unified love for Scotch the world’s favorite whisky.

#LoveScotch Global Brand Ambassador Coco Rocha flew in Manila to share her love affair with Scotch and prove that Scotch truly never goes out of style. “Effortless style and Scotch whisky have gone hand in hand for hundreds of years,” says Rocha. “Forget stereotypes or preconceived notions of Scotch being reserved for one occasion only. It is cool to have Scotch whenever, wherever, so I am honored to be here in Manila to raise awareness on #LoveScotch and embolden more Filipinos to enjoy their Scotch drink in any way they prefer.”

#LoveScotch is a global movement that celebrates the world’s love affair with Scotch and ignites a passion amongst a new generation of whisky drinkers. From its humble beginnings in the terrains of Scotland, Scotch is now considered the universal drink for celebrations around the world, ever-present in the lives of those who honor their unique thirst for life. The timing of #LoveScotch could not have been placed any better as World Whisky Day, happening on May 21, is a global celebration that invites everyone to try a dram and celebrate the ‘water of life’.

“One’s relationship with Scotch is more than just an infatuation it is the kind of love that is built on a storied history, fostered over hundreds of years,” says Diageo Philippines’ General Manager Jon Good. “For us at Diageo, Scotch goes beyond our love for our products; it is a toast to artisanship, culture, and heritage. This is why we are leading #LoveScotch in time for World Whisky Day– we want to fuel this passion, to laud the centuries of craftsmanship that goes behind this unique and exceptional liquid, and of course, for everyone to enjoy a dram of Scotch on that day.”

Diageo invites everyone to join the global movement on World Whisky Day. On May 21, Filipinos are encouraged to have a dram of Johnnie Walker Black Label, Johnnie Walker Gold Label Reserve or The Singleton of Glen Ord 12 Year Old, and post a #LoveScotchselfie with their drink. Under the #LoveScotch tag, millions of Scotch lovers on World Whisky Day will come together to toast to drinking better and the people whom they share a drink with.