For many Filipinos, visiting London would be a memory of a lifetime, with so many world-class sights to see: there’s Buckingham Palace, Tower Bridge, Abbey Road, Notting Hill, and other landmarks that would fill up an entire list!
Soon, one lucky winner will fulfill that bucket list, thanks to Costa Coffee’s #SingYourWayToLondon promo! On Thursday October 16, three finalists handpicked from their breathtaking video entries on social media battled it out at the Costa Coffee BGC branch with a British song of their choice for a chance to fly to London!
The competition was originally inspired from vlogger Vince Vandorpe, after he impressed Costa Coffee baristas while singing a British classic at the counter, winning a free cup of coffee in the process. Soon after, Costa Coffee launched a social media search calling for aspirants to send in a video of them singing a British song.
“Filipinos are known world over for their gift in music. And Costa’s Londonstyle is all about celebrating talents and craft. Hence it was a perfect opportunity to do this and we were trilled with the response!” says Cindy Poh, Costa Coffee Regional Marketing Manager Southeast Asia and New Markets.
Costa fans packed the Costa Coffee Robinsons Galleria branch on October 16, as they came out to show their support for the five finalists: Pia Alfonso, Maqui Castelo, Janina Mondares, Maki Santos, and Jyl Orila. After a quick introduction, the five finalists went head-to-head as they sought to impress the judges: social media influencer David Guison, singer-siblings Kiana and Paolo Valenciano, and Costa Coffee Philippines’ Marketing Manager April Almonte.
The criteria for judging included voice and presentation skills, audience response, and adherence to the British theme. In the end, Jyl Orila emerged as the winner of the #SingYourWayToLondon with the song Send My Love To Your New Lover by Adele. Jyl Orila received an all-expenses paid trip to London, as well as other prizes.
For more on the #SingYourWayToLondon contest, check out Costa’s Facebook page.