Now with over 10.9 million views and 240,000 shares on Facebook, Jollibee’s latest Chickenjoy Perfect Pairs TVC, produced along with Public is Jimenez Basic, has now reached viral status.
It takes off from one of the made-for-digital #KwentongJollibee Valentines’ Series hits last February titled “Vow,” which was co-created by Jollibee with its other creative agency, McCann Worldgroup Philippines.
“Vow” is a story told from the point of a view of a guy, played by MJ Tam, who has feelings for his best friend (Miles Atadero). Netizens the world over have fallen in love with MJ’s character, as it was relatable to anyone who has ever loved unconditionally.
The newest Chickenjoy 99 Perfect Pairs TV commercial follows the emotional storyline, this time featuring another character on the sidelines all along. The now viral “Vow” sequel follows the story of MJ’s original best friend, portrayed by Chesca Floirendo, as she watches MJ fall in love with another girl (Miles). She waits patiently, and unconditionally supports and loves him throughout the years. Years after, MJ and Chesca find themselves in Jollibee again, this time finding a perfect pair in each other!
“The inspiration behind this new TV commercial is ‘perfect timing,’” shares Francis Flores, Jollibee Global Brand Chief Marketing Officer and Philippines Marketing Head. “Just like with the 99 Perfect Pairs, there’s always something perfect waiting for Chickenjoy lovers at Jollibee.”
The 99 Perfect Pairs are a great way to take the classic Chickenjoy meal with rice to the next level. Choose any of your favorite side: Jolly Crispy Fries for a savory, crispy treat; Creamy Macaroni Soup for a warm, hearty starter; or opt for a sweet ending with a Mini Sundae. The best part? This complete meal comes with a regular drink, too, for only P99.00*!
Check out the commercial below!
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