We know that adult life has so many responsibilities and stresses from the daily grind. It’s all about life in the fast lane where people have to continuously adapt to a dynamic, ever changing environment.
With the new Magnum White Range, Magnum invites pleasure seekers to embrace the #NeverStopPlaying attitude, a sophisticated homage to the life less complicated, a reminder to find fun in everyday life, and a delicious invitation to take a break to enjoy life’s little indulgences, especially Magnum’s latest flavours.
Magnum welcomes the summer and encourages all to #NeverStopPlaying with a range of its most decadent White Chocolate Indulgences yet. First up is Magnum White Almond, the same decadent white chocolate ice cream bar we all know and love, in a fresh new look to match Magnum’s new #NeverStopPlaying attitude. Second is an all-new flavor inspired by one of the most globally-searched premium desserts, Red Velvet Cake. NEW Magnum Red Velvet is crafted with decadent red velvet ice cream, a rich cream cheese flavored swirl, and wrapped in an exclusive white Belgian chocolate with cream cheese flavor, made only for Magnum.
Launching the range are Magnum mainstays Raymond Gutierrez and Sarah Lahbati with new Magnum pleasure seekers, Janine Gutierrez and Martine Cajucom. Not only are Janine and Martine top fashion muses of the country’s biggest designers, but just like Raymond and Sarah, they also work hard to excel in their respective industries – all while keeping a playful, fun attitude, and outlook in life. They know how to reward themselves every once in a while, like indulging in a Magnum, after a hard day’s work.
Magnum encourages everyone to embody #NeverStopPlaying as a lifestyle, and what better way to express one’s self than through fashion.
With this, Magnum kicked off its latest campaign with an exclusive fashion collaboration, featuring three prominent designers who #NeverStopPlaying: World-renowned bag-maker Aránaz provides wit with a dash of luxurious flair through six #NeverStopPlaying renditions of her iconic designs; Sunnies Studios curates a his and hers eyewear collection to turn up the playfulness of any outfit; and lastly, noted clothing designer to Manila’s most fashionable set, Boom Sason takes her brand of sexy and adds a cheeky twist to an undeniably chic collection for Magnum.
Once again, Manila’s chicest and most playful came together for a Magnum VIP event unlike any other. A one-of-a-kind fashion presentation in Manila House showcased the exclusive collection to the public for the very first time. Set in the city’s most talked about location, Magnum created a fashion playhouse as guests enjoyed their White Almond and Red Velvet bars.
Pleasure seekers also have the opportunity to be the first to try the NEW Magnum Red Velvet, as well as view pieces from the show. All they have to do is log on to www.magnumfliptoplay.com to unlock the eight locations within Metro Manila, and share the Magnum Flip to Play post on their Facebook page. On April 2, just be one of the first two hundred pleasure seekers in each location to show the shared post, and indulge in the newest Red Velvet flavor.
To make it even sweeter, from April 14 onwards, pleasure seekers stand the chance to win the exclusive pieces from the #NeverStopPlaying Fashion Collection when they flip to play on www.magnumfliptoplay.com. A new prize is up for grabs everyday – play as much as you can daily and increase your chances to take home one of 25 Sunnies his and hers #NeverStopPlaying kits, 6 one-of-a-kind Arānaz pieces, and 6 custom-fit Boom Sason designer pieces from the Magnum collection.
Magnum White Almond and Magnum Red Velvet will be available in all leading supermarkets and convenience stores nationwide.