On March 13, McDonald’s celebrated its 5th National Breakfast Day by giving away free breakfast sandwiches to customers from 6:00AM-7:00AM. Close to 450 participating stores delighted customers with a free Sausage McMuffin, Egg McMuffin, or the new Burgerdesal via dine-in or drive-thru.
Every year, McDonald’s extends the experience of National Breakfast Day to groups of early risers – those who are unable to enjoy a good breakfast because they are up earlier than everyone else to work or serve. This year, McDonald’s makes it extra special and pays tribute to those who have helped others welcome new beginnings.
To celebrate the beauty of mornings and how they bring forth new beginnings, McDonald’s released an online video, telling the story of Mrs. Luzviminda Santiago, a public school teacher who dedicated her life to imparting lessons and providing support to students.
The video highlights the importance mentors have in enabling and inspiring the community, and hopes to encourage viewers to pay tribute to those who have helped usher in a new beginning for them.
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