Good Relationship With Employees At The Core Of Cowboy Grill’s Business Strategy

In an industry with a high employment turnover rate, store supervisor Rose Fernandez has never thought about leaving Cowboy Grill, a restaurant operated by Golden Pizza Inc. For the past four years, she has been working at the food outlet, in increasingly senior roles.

Her career in the food service industry started when she was just 18 years old, as a part-timer. That time, she was burning the midnight oil finishing her Mass Communication degree at the Polytechnic University, while working at Cowboy Grill to earn enough money for her education.

There, she worked as a dishwasher before moving on to become the cashier in the Malate branch where she was employed. Occasionally, the company would tap her to host parties and functions.

After her graduation, she decided to remain in the company that gave so much to her. In October, she was promoted to supervisory position.

“I haven’t thought about leaving the company. Back when I was still a working student, the management was very considerate about my situation. It was not easy to study and work at the same time, but Cowboy Grill took things into consideration. I’m grateful for that,” shared Rose.

Rose is just one of the many employees of Cowboy Grill who have been part of the company for the years. There are some employees who are part of the start-up team that launched the company in the 1990s.

Like all the employees working for Cowboy Grill, Rose feels valued and appreciated. The company treated each employee like a family. Cowboy Grill has been working to give its employees and key personnel a good work atmosphere that fosters professionalism, teamwork, productivity, growth, and integrity. It instills on its employees a pride in the company.

“That’s what I like about working here. They create a culture that supports their employees. I think that is one of the reasons Cowboy Grill is quite successful, why it lasts for 24 years,” said Rose.

With over 200 employees working in its five branches and head office, Cowboy Grill believes that investing in good relationship with its employees is the most effective strategy that any company can implement to succeed.

“More than paying them what they are worth, we value our employees. We treat them as part of the family. We believe in their potentials, and recognize the job they do. If there is a vacant position in our company, we don’t need to look outside. We select from our rosters of employees to fill in the position. There is always a room for promotion and improvement,” shared Mr. Solomon Caasi, chief operating officer of Cowboy Grill.

Working from the rank up, Cowboy Grill employees are well-rounded, learning all aspects of the business. With their trust and appreciation, no wonder Rose and the other employees willingly go the extra mile, work with passion and feel a profound connection to their company.

And this is quite evident to the the way they serve the customers of Cowboy Grill. They put discretionary effort to give unforgettable service, resulting in high customer satisfaction.

“You can have great dishes on your menu, but if you don’t have impeccable service and rude servers, it affects the business. At Cowboy Grill, we have friendly employees who are willing go the extra mile and take pride in their work.”

Aside from its employees, Cowboy Grill anchors its business to good, sumptuous menu that suits even the most discerning customers.

For the past 24 years, it has been serving a wide selection of mouth-watering dishes and drinks. Its bestsellers include Sisig dishes, Crispy Pata, Buffalo Wings, and Nachos. It also serves pasta and chicken meals, as well as pizza choices such as Cowboy Especiale, Nachos Pizza, All-Meat Pizza, Seafood Pizza, Sisig Supreme, and Manila Pizza, among others.

For group dining, Cowboy Grill has Mega Sampler, composed of Sisig, Inihaw na Pusit, Inihaw na Bangus, Cheese Sticks, Camaron Rebosado, Chicken Wings, Pork BBQ and French Fries, which comes with a choice of Beer Barrel or Tropang Tagayan (three liters of preferred drinks).

Its biggest draw lies on its live bands that provide high-quality entertainment every night. Cowboy Grill has a roster of approximately 30 bands performing different music genres. The bands have already gained their strong following among its customers.

“Throughout the 24 years we are in operation, we believe that the success of our business has been anchored to three things – one, we have a good menu that is reasonably priced and suits discerning palates; two, we adapt to the changes of our times, by looking at the latest trends and changing our strategies based on these, and three, we maintain good relationship with our employees.”