As an artist, Guji Lorenzana started out on radio (2006), and soon after, he appeared in commercials.
In music, Guji also independently released several independent albums in the Philippine (OPM) music industry (2006), of which earned him nominations for best male and live performer in the annual Awit Awards and Aliw Awards. He has been a regular performer on music television variety shows such as ASAP, and even won a spot on team APL of the Black Eyed Peas, in the first season of The Voice of the Philippines.