Meet Kathryn Bernardo’s Happy Skin

This August, actress, author, and entrepreneur Kathryn Bernardo is adding a new title to her growing list of achievements: makeup collaborator. Homegrown beauty brand Happy Skin, the pioneer of skin-caring makeup, created an all-new diffusion cosmetics line called Generation Happy Skin with Kathryn.

For Kathryn, being hands-on with creating a makeup line has always been a dream. “And ever since, I’ve liked the quality of Happy Skin’s makeup,” she adds. “It’s very important for me that I believe in the brand.” Aside from being able to share herself in a completely different way, Kathryn sees that a makeup collaboration is the perfect avenue to express her belief that simple can be beautiful.

 This is why Generation Happy Skin speaks to a new breed of women who believe that good skin is a priority and who are after effortless, everyday makeup that allow them to showcase this truth. “You can be a college student or a working mom, all kinds of people fall under Generation Happy Skin,” explains Kathryn. “We all want something that’s easy to use and effortless. You don’t need a lot to look beautiful.” The inaugural collection of Generation Happy Skin, which took two years to materialize, was developed specifically to reflect Kathryn’s personality: it’s authentic, ace, and accessible.

#KathXHappySkin: Authentic and Confident

Through her family-first values and classic approach to beauty and fashion, Kathryn has always led her personal and celebrity life with authenticity. Even though lot of out-of-the-box thinking are celebrated these days just for the sake of being out of the box, Kathryn keeps herself grounded in who she is: completely confident in her simplicity.

Inspired by this, the six-piece Generation Happy Skin collection—compared to its big sister Happy Skin Cosmetics—showcases more dressed-down packaging and straightforward product names. No detail was left unnoticed by Kathryn, which made the collaborative experience so much more fulfilling. She was highly involved when it came to deciding on the collection’s pastel color palette, and personally wanted the shade names—like Freedom, Courage, and Love—to inspire others to stay true to who they are. “Personally, I like being simple. I like doing my makeup, but I don’t like changing my face,” Kathryn explains. “That’s why I want my fans to learn how to also feel and look beautiful without looking too made up.”

#KathXHappySkin: Ace in Quality

A non-negotiable for Kathryn for this collaboration? That every makeup product would be influenced by her personal beauty routine—products that she would be proud to use and even recommend herself. So, it wasn’t enough for her to create formulas and packaging that just work—they had to work well. That’s why Generation Happy Skin, like all of Happy Skin’s products, are created only in beauty capitals like Korea and Taiwan. “With Generation Happy Skin, I know that I can look beautiful and [the makeup] won’t damage my skin. That’s hard to find in makeup nowadays,” Kathryn shares.

Happy Skin worked closely with Kathryn to turn her dream products into a reality and to ensure very specific benefits in each product. Kathryn diligently tested all the formulas and shades, even wearing it to different shoots and show tapings. Based on her direction, Generation Happy Skin included a natural-finish powder foundation, a long-lasting matte lipstick, a highly-pigmented lip & cheek tint, a super blendable powder blush, a volumizing, no-clump mascara, and a universal, easy-to-use brow liner.

#KathXHappySkin: Accessible to Everyone

A proud morena, Kathryn wanted every shade in Generation Happy Skin to flatter a wide range of skin tones. “Problem ko before was to find the perfect makeup for me, because I’m morena. I’m very proud that with this collaboration with Happy Skin is perfect for different skin tones, including morena girls,” says Kathryn.

Another essential for her: that the products had accessible price points, so that as many of her fans can get their hands on the new line. After securing ace formulas, both Kathryn and Happy Skin worked hard to make sure that not a single product in Generation Happy Skin would be priced above P499.

Ready to meet Kathryn’s Happy Skin?

• Stay Fresh Weightless Pressed Powder in Light Beige, Medium Beige & Natural Beige (P499) – Covers up imperfections, while maintaining a natural finish. Kathryn personally wears the Medium Beige shade.
• My Lips But Better Ultra Matte Lippie in Authenticity, Courage, Moxie, Spunk & Wonder (P399) – Lasts for long, hydrates for long. Kathryn’s favorite shade is the peachy Spunk.
• Kiss & Bloom Water Lip & Cheek Tint in Dainty, Fearless, Prim & Serene (P299) – Highly pigmented with a natural watercolor finish. In all her shoots, Kathryn applies her own lip tint. Her rule? A little goes a long way and always make sure to blend for a natural finish.
• Instant Glow Longwear Powder Blush in Freedom and Love (P399) – Gives a blendable, radiant-looking flush. Kathryn fell in love with and approved the very first samples of both blushes.
• Extra Drama Volumizing Mascara (P499) – For dramatic, yet natural-looking lashes. Mascara is the one makeup product Kathryn can’t live without. It was only after three sample passes that she gave the go signal to produce her dream formula.
• Perfect Brows Long-Lasting Liquid Pen (P399) – Comes in a universal brown color and has a sweat-proof formula. This one’s key to achieving Kathryn’s trademark brow look.