CNN Philippines launches its new 360-degree brand campaign “News You Can Trust,” representing its commitment to the Filipino audience to provide news and information that is accurate, fair, and balanced, particularly during critical Midterm Elections on May 13, 2019.
“The timing couldn’t have been better,” says Nine Media Corporation/CNN Philippines President Armie Jarin-Bennett. She says, “we are in the midst of a very important time in our country’s history plus, it’s been almost five years since our launch. Over this short period of time, we believe, we have earned the trust of audiences in the country and beyond.”
The new campaign launches in time with the network’s extensive coverage of the May 13th Midterm Elections that promises to provide the audience with live reports from over 30 correspondents and stringers in key areas around the country, interviews with newsmakers, plus in-depth and comprehensive analysis of the electoral process and results. The coverage will be available in all of CNN Philippines’ platforms – from television, website to social media.
The marathon live news programming on election day, which starts at 4 am, will also be complemented by special episodes of shows such as Politics As Usual, The Source, On The Record, Profiles, and The Story of the Filipino — all of which will carry the CNN Philippines election theme: The Filipino Votes.
CNNPhilippines.com will livestream Monday’s round-the-clock election coverage as well as on the network’s social media pages on Facebook (facebook.com/cnnphilippines) and Twitter (@cnnphilippines). CNN Philippines is available on Free TV Channel 9, Channel 10 on Cignal, Channel 14 on Sky Cable, and live-streaming via CNNPhilippines.com, facebook.com/CNNPhilippines, iflix app under NEWS section and HOOQ app under Channels.