With a strong commitment to supporting art and technology communities, Hyundai Motor announced its sponsorship of Ars Electronica Festival 2019, the world’s largest and universally inclusive festival exploring the confluence of art, technology and society.
As the official mobility partner this year, Hyundai Motor supplies vehicles, including the NEXO fuel-cell electric vehicle and IONIQ Electric models. These models, which are setting higher, greener standards in markets worldwide, represent Hyundai’s progress in next-generation technologies, mobility services and ecofriendly expertise.
Hyundai Motor also demonstrates its commitment to the art-technology-society interplay at the “Hyundai x ART” booth. The booth showcases the company’s various programs of patronage for the arts and technology, such as the “Art + Technology” series with media organization Bloomberg and a round-up film on exhibition “Future Humanity: Our Shared Planet,” which visualizes the technology-driven future relationship between mankind and society. Also on display at the booth are an illustration of collaboration projects between artists and startups through open innovation platform ZER01NE, operated by Hyundai Motor Group, as well as top films from VH Award, a media art competition organized by Hyundai Motor Group.
“Through our meaningful partnership with Ars Electronica, we hope to further explore the interaction between art and technology, and design the next evolution of sustainable mobility that reflects on the human implications of the nascent Fourth Industrial Revolution,” said Peter Schreyer, the President and Head of Design Management in Hyundai Motor Group.
In November, Hyundai Motor and Ars Electronica will organize inaugural exhibitions at Hyundai Motorstudios in Beijing, Seoul and Moscow commonly themed on the evolving relationship between art, technology and society under the title “Human (un)limited.”