Seizing the lead in the milk tea craze, Macao Imperial Tea served up a grand milk tea spectacle for Filipinos last weekend.
With a big three-day celebration, Macao Imperial Tea treated the public to a jampacked weekend filled with fun activities, amazing freebies, and exciting surprises that elevated everyone’s milk tea experience.
Dubbed as the Macao Imperial Tea: 100th Store Bash, the event showcased what makes Macao Imperial Tea one of the most sought-after milk tea brands in the country.
“This is not only a way to thank the public for their strong support. This celebration is also our way of looking back and moving forward towards even greater heights,” said Avin Ong, CEO of Fredley Group of Companies which handles Macao Imperial Tea here in the Philippines.
After opening its first branch in Banawe, Quezon City last 2017, Macao Imperial Tea has displayed unprecedented growth. After just a couple of years, the brand has aggressively expanded and has now opened its 100th branch at Robinsons Place Manila, which was the highlight of the event.
During the opening ceremony for the Macao Imperial Tea: 100th Store Bash, Ong was joined by Manila City Vice Mayor Maria Sheilah Honey Lacuna-Panganas well as theExecutive Vice President of Robinsons Land Corporation, Mr. Faraday Go.
The weekend was also loaded with exclusive creative workshops such as Latte Art by Culinary Exchange, Food Photography by FoodMNL, and Calligraphy by The Fozzy Book. The event received even more fanfare as it was capped off by a captivating performance from renowned OPM band UDD.
Rising vloggers Mimiyuuuh and Benedict Cua were also in attendance adding layers of fun to the celebrations.
Best of all, Macao Imperial Tea also gave out special prizes to a couple of its loyal followers. Through a special raffle, the brand gave out a one-month supply and a year-round supply coupon of free milk tea.
According to Ong, Macao Imperial Tea is brewing even better things for the future.
“We are preparing for a stronger 2020 by the 3rd quarter, we’re set to open at least 200 branches nationwide. This target sets the tone on where we want to take the brand in the next couple of years,” Ong added.
To keep up the momentum, Macao Imperial Tea is working on new items on the menu as well as exciting brand collaborations.
Their rewards program, The Fredley Elite Card, was also launched during the Macao Imperial Tea: 100th Store Bash. The card grants its users exclusive freebies and discounts when they dine at brands under the Fredley Group of Companies.
Established in 2014, the Fredley Group of Companies owns and manages a variety of international and homegrown food and beverage brands. Currently, it handles Macao Imperial Tea, Mitasu Yakiniku, Nabe Japanese Izakaya and Hotpot as well as 107 Co-Working by Macao Imperial Tea. More exciting brands are about to be added to its portfolio in 2020.
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