The Tourism Promotions Board (TPB) Philippines, the marketing arm of the Department of Tourism (DOT), as part of its strategic thrust to strengthen its Meetings, Incentives, Conventions, and Exhibitions (MICE) campaign, supports Get Global – Where the World Meets, an industry exhibition in Australia at the International Convention Center (ICC) Sydney.
Launched in 2017, Get Global has become a reputable platform that connects international MICE suppliers with buyers, including corporate meeting planners, incentive houses and professional conference organizers (PCO), and has been recognized as “Exhibition of the Year” by Meetings & Events Australia for two consecutive years.
With the assistance of DOT Sydney, the Philippines was promoted to Australia’s outbound MICE market with increased exposure through Get Global’s digital platforms as well as through unlimited face-to-face quality meetings within the one-day event. Participation in the event also generated new leads, established relationships, and explored new networks of contacts for the expansion of the Philippine MICE market, especially among senior buyers in Australia and New Zealand.
Australia is one of the Philippines’ top tourism markets and the month of April this year saw a 13.41 percent increase in tourist arrivals from Down Under. With improved connectivity between Sydney and Manila arising from new and increasing flights, more Australian visitors are expected to keep the upward trend sustained.