A trusted parenting partner for moms everywhere, Kimberly-Clark’s Huggies® brand will be launching Huggies Club: Facebook Live, a series of online forums that aim to help guide expectant, new, and experienced moms through every step of their motherhood journey.
Starting this Saturday, May 2 at 8:00 pm, and hosted on the Huggies Philippines Facebook page, each session will feature a medical expert and a fellow parent who will cover a variety of topics that aim to guide and equip viewers with useful tips and uplifting advice as they go through the delicate stages of motherhood; from prenatal to postnatal, whether they have an infant or a toddler. The first few sessions will specifically focus on helping them navigate the unique circumstances they find themselves in today. A live Q&A segment will follow to give viewers a chance to ask questions for either expert or mom.
By connecting them to these medical professionals and parents with relatable situations or experiences, Huggies hopes to be a reliable support system for moms and their kids, offering them a safe space to comfort and care for each other during these stressful and challenging times. As they practice home quarantine, social distancing, and more stringent sanitation, moms remain constantly on the lookout for information online that help address their pressing concerns and queries.
“We understand that the COVID-19 situation has really impacted the physical, mental, and emotional health of moms,” says Huggies Marketing Manager Bernice Ilacad-Jalgalado. “That is why we are carefully and continuously coming up with efforts like Huggies Club: Facebook Live to make more moms feel at ease as they provide comfort and care for their babies in these trying times.”