Food & Beverage

Ginebra San Miguel hopes to inspire Filipinos with new “Bagong Hamon, Bagong Tapang” campaign

Team OrangeBy 97 Comments3 Mins Read

While the coming new year brings us a fresh start, it also pushes us to face a new reality, a new normal. In this new normal, life is not the way it used to be.

With the new normal comes a new start, a new hope, and a new future that is in our hands to shape. The pandemic may have exposed our weaknesses, but it has also built new courage and strength. It is a courage that says, “I will start again even if it means beginning at a lower state”. It is a courage that operates on humility and certainty to fight despite external factors. Indeed, to succeed in this battle we have to overcome uncertainty with a different kind of strength and resilience, and a new kind of courage.

“Bagong Hamon, Bagong Tapang,” Ginebra San Miguel’s latest campaign hopes to inspire and to motivate with a new ad that highlights the values that Filipinos need to have as a nation in facing the challenges of the new normal – “ganado,” “matapang,” “lumalaban,” and “nagkakaisa.” The narrative is inspired by real-life situations that Filipinos went through in the pandemic, rising to the challenge of starting anew to survive, to be able to provide for their family and to serve others.

The new advertising campaign was launched on January 1, 2021 on online and digital platforms.

“Filipinos have always been strong and resilient as a people but the new challenges we face today unleashed a new kind of strength and resilience we never thought we had. Today, we are ready to move on and ready to take new opportunities. We have a chance to reinvent and to create a better world where we can all work, succeed, and celebrate in the new normal. We cannot re-write the past, but we can learn from it. We evolve and we adapt. ‘Kailangan harapin ang bagong hamon ng may bagong tapang, isang bagong tapang na hinubog ng pandemya.’ Ginebra San Miguel is one with the Filipinos and one with the nation in building this new future,” says Ginebra San Miguel Marketing Manager Ron Molina.

Ginebra San Miguel’s award-winning campaigns have consistently drawn
inspiration from the Filipinos’ deeply-rooted culture of communal drinking or “tagay” as a symbol of unity, togetherness, and Bayanihan spirit.

Recently, Ginebra San Miguel’s digital ad “Tapang na Tunay” won the nod of the Catholic Mass Media Awards (CMMA) for Best Branded Digital Ad as the brand’s One Ginebra Nation campaign took on a deeper meaning during the COVID-19 pandemic as Ginebra San Miguel showed its solidarity with the nation through its donation of disinfectant alcohol to frontliners, among others.

Ginebra San Miguel Inc. (GSMI) is the producer of Ginebra San Miguel products, the world’s largest-selling gin according to leading global drinks journal Drinks International. It is also a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.

Share.
Team Orange

TEAM ORANGE is Orange Magazine TV's select contributors. It also contains Press Releases. Please follow @OrangeMagTV on Twitter for other updates.

Related Posts

97 Comments

  1. Balanced bites on

    Experience Balanced Bites' keto meal plan UAE . Our healthy meal delivery service offers a delicious selection of low-carb dishes designed to support your ketogenic lifestyle. Enjoy the convenience of chef-prepared meals delivered right to your doorstep in Dubai, making it easy to maintain your keto diet effortlessly.

    Reply
  27. Videography Company Near Me on

    The very next time I read a blog, Hopefully it won’t fail me just as much as this one. After all, I know it was my choice to read, but I actually believed you would have something useful to talk about. All I hear is a bunch of complaining about something you can fix if you were not too busy seeking attention.

    Reply
  29. SEO Marketing Consultants on

    Iím impressed, I have to admit. Seldom do I encounter a blog thatís equally educative and engaging, and without a doubt, you have hit the nail on the head. The issue is something too few people are speaking intelligently about. Now i’m very happy that I stumbled across this in my hunt for something regarding this.

    Reply
  31. Motorhome Seat Belt Fitting Service Near Me on

    Iím impressed, I must say. Rarely do I encounter a blog thatís equally educative and interesting, and without a doubt, you’ve hit the nail on the head. The issue is something which not enough men and women are speaking intelligently about. I am very happy I stumbled across this in my hunt for something relating to this.

    Reply
  40. Rv Toilets Near Me on

    I was excited to uncover this page. I wanted to thank you for your time for this particularly wonderful read!! I definitely enjoyed every part of it and I have you saved to fav to look at new information on your site.

    Reply
  44. happy market on

    May I simply just say what a comfort to find somebody who actually knows what they’re discussing over the internet. You certainly understand how to bring an issue to light and make it important. A lot more people have to check this out and understand this side of the story. I was surprised you’re not more popular since you most certainly have the gift.

    Reply
  47. happy crying on

    Right here is the perfect blog for everyone who hopes to understand this topic. You know a whole lot its almost tough to argue with you (not that I really would want toÖHaHa). You definitely put a new spin on a subject that’s been discussed for many years. Wonderful stuff, just great!

    Reply
  66. RV Paint And Body Shops Near Me on

    Howdy! This post couldnít be written any better! Looking at this article reminds me of my previous roommate! He always kept talking about this. I most certainly will forward this information to him. Fairly certain he will have a good read. I appreciate you for sharing!

    Reply
  77. Camper Maintenance Near Me on

    I absolutely love your blog.. Pleasant colors & theme. Did you develop this website yourself? Please reply back as Iím hoping to create my own personal site and want to know where you got this from or just what the theme is called. Thank you!

    Reply
  81. happy karaoke on

    Aw, this was an incredibly good post. Taking a few minutes and actual effort to produce a really good articleÖ but what can I sayÖ I procrastinate a lot and never seem to get anything done.

    Reply
  87. happy kitchen on

    Hi there! This post couldnít be written much better! Reading through this article reminds me of my previous roommate! He constantly kept talking about this. I am going to forward this article to him. Pretty sure he’s going to have a great read. I appreciate you for sharing!

    Reply
  89. happy smile on

    After looking into a few of the blog articles on your web page, I really appreciate your way of writing a blog. I bookmarked it to my bookmark site list and will be checking back soon. Please check out my web site as well and tell me your opinion.

    Reply
  93. happy dog on

    You are so interesting! I do not suppose I’ve read something like that before. So good to discover another person with some unique thoughts on this subject matter. Seriously.. thank you for starting this up. This website is one thing that is needed on the internet, someone with a bit of originality!

    Reply
  96. make happy on

    Hello! I could have sworn Iíve visited your blog before but after going through some of the posts I realized itís new to me. Anyways, Iím certainly happy I discovered it and Iíll be book-marking it and checking back regularly!

    Reply

Leave A Reply