Breville Philippines recently painted color over everyone’s kitchens during the Fresh and Furious event held last July 24 via Facebook Live. The virtual launch featured the newest addition to the premium kitchen brand’s collection, the Fresh & Furious, which is the latest iteration of Breville’s line of high-quality Kinetix blenders.
Following the theme of “Celebrate Your Colors,” the event featured a blend of well-known personalities from different industries like Chef Waya Araos-Wijangco of Gourmet Gypsy Art Cafe, thespian talents Breville Philippines and Stella Cañete Balucas Mendoza, film director Marlon Rivera, singer and songwriter Zsaris, and Margo Flores of the Coffee Home Brewers community. The event, which featured simultaneous live streaming from Baguio and Manila had each of the guests share their favorite recipes–from smoothies to sauces—using the Fresh & Furious Blender.
The Fresh & Furious is the latest update on Breville’s Kinetix line of products which are all designed to help home cooks craft restaurant-quality recipes effortlessly. With its Kinetix Blade and Bowl-Hugging System, the model promises a rough start but smooth finish using its surgical-grade blade and smooth blending system that promises to take care of lumps regardless of what it is that you are blending. The Fresh & Furious also comes with a 1-Touch Versatility system which makes it easy for everyone to choose their blending mode, from chopping, crushing ice, to making smoothies.
Gone are the days when you had to settle on drinking watery smoothies with the Fresh & Furious’ unique blending mechanism that whips from below and pulls from the top for a thick and smooth consistency. Other features of the newest model include a very handy Auto Clean button and an LCD display which makes it easier for everyone to ensure precise and consistent blending.
The event perfectly captured the product DNA of the brand’s newest addition to their blender collection which zooms in on versatility, power, and uniqueness. Besides the colorful recipes shared by all the guests, the virtual gathering also served to prove that regardless of anyone’s “color”—in terms of their craft or overall interest—everyone can blend together to create something bigger and more beautiful as long as fresh ideas and a furious drive to create new things is there.
This has always been the North Star of the premium home lifestyle brand which has been operating in the Philippine market for a decade now after perfecting its craft in Australia. Focused on helping home cooks to #MasterEveryMoment, Breville has continuously innovated its product design to enable everyone to enjoy good, healthy food from the comfort of their own homes. The Fresh & Furious Kinetix Blender is a timely addition to anyone’s kitchen, especially now that people have found a renewed interest in creating their own healthy menu in the context of the pandemic.