Pinoy Pride beamed brightest as the Olympic Games Tokyo 2020 concluded with the Philippines emerging as the top performing Southeast Asian nation, bagging the biggest medal haul of one bronze, two silvers, and the highly celebrated first gold medal ever won by the country in Olympic history.
Cignal TV, the official Philippine broadcast partner for Tokyo 2020, celebrates the nation’s historic Olympic journey with the “We Are Stronger” campaign, an apt follow through to “See Us Stronger” and closed out their successful coverage that gave TV viewers front-row access to the Olympic Games.
As the Philippines’ leading pay TV service provider, Cignal TV has been behind Filipino athletes since the 2016 Rio Olympics by ensuring the best possible TV coverage to be enjoyed by viewers all across the country. This year, Cignal TV, along with TV5, provided the best sports content to their viewers by giving daily access to Tokyo 2020 across free-to-air, pay TV, and OTT platforms, and through their partnership with Smart and PLDT.
With Gretchen Ho and Paolo Del Rosario covering the Games live from Tokyo, Japan, Cignal TV and TV5 presented exclusive sports highlights and interviews that drove viewers’ excitement to new heights.
“The Olympic Games Tokyo 2020 was truly a proud and defining experience for us Filipinos, and we are honored that Cignal and TV5, along with Smart and PLDT, helped bring the nation together in expressing our collective support for our athletes’ historic feat in their respective sports,” shared Robert P. Galang, Cignal TV and TV5 President and CEO.
He furthered, “this historic event held in these extraordinary times garnered strong TV ratings for the official broadcasters especially during events that featured Filipino athletes, across traditional and digital viewing platforms. An increase in number in views & downloads were also seen on Cignal Play, Cignal’s OTT Platform, while event highlights and updates gave various social media channels uplifted performance in reach & engagement. ”
In the two weeks of witnessing the country’s most memorable Olympic campaign yet, Filipinos all over the world were united in cheering for the flag bearers and have lived out the spirit of the Games in their own ways, as encapsulated by the motto “Citius, Altius, Fortius” — faster, higher, stronger.
“We remain committed to providing the best sports experience to our audiences across the country and overseas, through our multiple platforms. Now that ‘We Are Stronger’ after the Olympics games, the best is definitely yet to come,” Galang concluded.