#GandaMoPinas campaign, which will feature live video sessions with content creators
from Luzon, Visayas, and Mindanao. Photo from the Department of Tourism
With the easing of restrictions for leisure travel, the Department of Tourism (DOT) and video-making and sharing app TikTok have collaborated once again for a campaign that celebrates the beauty of the country’s islands through #GandaMoPinas.
“The DOT is using all channels to promote our reopened tourist destinations and this collaboration with TikTok is one way of enticing people to travel locally while reiterating the importance of following the minimum health and safety protocols when traveling,” said Tourism Secretary Berna Romulo-Puyat.
The joint DOT and TikTok campaign will feature the beauty of the Philippines through live video sessions with nine content creators from Luzon, Visayas, and Mindanao.
The campaign will feature one content creator every day, from September 22 to 30, in a live TikTok session that highlights the beauty of his/her region or province through various tourism products like natural landscapes, tourist spots, local cuisine, activities, and local products. The content creators will showcase why #ItsMoreFunInThePhilippines and how visitors can appreciate #GandaMoPinas through their province or region.
The three content creators with the highest number of views during the live show will be recognized as TikTok Funfluencers—one from Luzon, Visayas, and Mindanao. Winners will be officially announced on October 4, 2021.
DOT’s previous collaboration with TikTok, the #SarapMagingPinoy challenge in-app garnered over 700 video entries with over 70M video views, and its main video on Facebook has garnered over 13M views.
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