The new normal has changed so many aspects of our lives. When it comes to beauty, the overall direction has evolved into a more streamlined approach, without sacrificing looks, elegance and drama. We know that makeup and beauty is for everyone, regardless of gender orientation, age, class, and skin tone, or skin type.
Responding to this new concept in beauty, Ever Bilena, the #1 local cosmetics company in the country, unveils a new theme that speaks to a more diverse and dynamic audience. “for every beauty” is the brand’s newest tagline that embodies the concept that beauty is for every individual who aspires to become confident, creative and expressive. Accompanying the tagline is a new logo – clean, streamlined and straightforward.
“This rebranding reflects our goal to make Ever Bilena even more accessible, inclusive and affordable to the individuals who use our extensive range of products. It is our pledge to remain as a beauty brand that supports the dreams and needs of our cosmetics users,” said Dioceldo Sy, Ever Bilena CEO.
At the core of these new revelations is the brand’s product refresh, featuring 3 new major categories that have now been added to Ever Bilena’s broad range of quality beauty products:
All Day. This is for Ever Bilena’s all day wearing products. Its signature product is the favorite All Day Liquid Foundation which delivers buildable coverage that helps reduce the appearance of skin imperfections while giving hydration without the greasy feel. The existing shades for light to medium skin tones are Porcelain, Silk, and Oriental while the Olive shade is made for those with deeper complexions. If you’re looking for a foundation that is long-wearing but has a lightweight base, consider picking All Day Liquid Foundation for your daily use.
Pro. Product offerings of Ever Bilena now have a pro category. Pro-grade level products are perfect for makeup enthusiasts to professional makeup artists. Ever Bilena makes sure that you get the professional make up level quality that is proudly Filipino-made.
Matte. This is the signature line of Ever Bilena- a line dedicated to the most popular makeup finish with signature products like the Ever Bilena Matte Lipstick and the Ever Bilena Matte Two Way Cake. The matte lipsticks deliver a full, even color on your lips and are formulated with vitamin E to hydrate and nourish your pout, and keep it looking smooth and plump all day and night. The Ever Bilena Matte Two Way Cake is a one-step face powder and foundation that can be applied either wet or dry to achieve desired coverage. It is packed with moisturizing ingredients to make your skin smoother and softer while giving it a glowing finish.
With 38 years of beauty expertise, Ever Bilena definitely continues to be a brand for people from different walks of life, helping them express their individuality and enhance their natural beauty.