#GPaRinAngPasko bringing to life Filipino Christmas Traditions with SB19 and GCash

Filipinos have always considered Christmas as the grandest fiesta. For a community that celebrates the longest Christmas in the world, the usual grand family reunions, public palooza and exchange of holiday greetings after the Simbang Gabi have been sorely missed since last year.

This year, GCash, the undisputed leading financial app in the Philippines, is bringing us a lot of reasons to celebrate the merriest season in a truly Filipino way wherever you or your loved ones are in the Philippines, or even the world.

GCash is teaming up with proudly Filipino P-Pop group SB19 in ushering the merriest season with ‘G Pa Rin Ang Pasko,’ a catchy holiday jingle that hopes to inspire Filipinos to keep the spirit of Christmas alive because amidst all the challenges we’ve all encountered this year, #LifeIsG as you share the experience of your favorite Filipino Christmas traditions with your family and friends through GCash.

SB19, the first Filipino and Southeast Asian act to be nominated in Billboard Music Awards for the Top Social Artist category, is bringing their charm and world-class talent in inspiring us to continue long-standing traditions that make Christmas uniquely ours with a safe, secure and rewarding app that Filipinos trust.

#GPaRinAngPasko with GCash

From celebrating Noche Buena to attending Simbang Gabi and getting ‘pamasko’ from Ninangs and Ninongs, GCash makes it possible to celebrate Christmas the Filipino way. With over 50 million users, GCash makes shopping for gifts and groceries and sending cash easy, secure and rewarding.

As SB19 says throughout the song, “G Pa Rin ang Pasko” with GCash as it offers a convenient way of shopping, gifting and giving without having to go through the common scenarios of the Christmas rush — long queues at the ATM, to-and-fro when scouting for the perfect gifts and the dreaded Christmas traffic jam.

GCash Tiangge

From November 22 to December 15, users can experience the usual holiday shopping thrill and get exclusive discounts and promos with the GCash Tiangge. Much like the usual Christmas bazaars and fairs, you can buy your gifts and self-treats from small and medium enterprises but exciting deals and seamless and flexible payment options. OFWs who want to send gifts and Noche Buena packages to their loved ones can also shop directly through the GLife feature of the GCash app and have the items sent anywhere in the country.

Send Love, Send Pamasko

The Filipino Christmas tradition of gift-giving will also come alive, whether it’s for the people we hold dear or for causes we are passionate about. With Send Pamasko via GLife, GCash users can send donations to participating charities with just a few taps. Users can also spread the word by using special themes created by partner charities when they Send with a Clip.

While you used to ask for ‘pamasko’ from family members personally, GCash is now giving you the option to instantly send money to your loved ones anywhere in the country or across the globe — perfect for Noche Buena or even as a practical way of showing love.

Shake it Up, Light it Up

Of course, no Filipino Christmas tradition will be complete without the parol, or traditional Christmas lanterns. GCash users are in for a treat when they collect parols through the app. Daily vouchers from partners will be up for grabs and over 5,000 winners will get GCash Pamasko and prizes. To top it all up, one lucky GCash user will get a chance to become a GCash millionaire.

The More, The Merrier

GCash invites everyone to sing along to SB19 by creating their own rendition of the G Pa Rin ang Pasko jingle. Catch the release of G Pa Rin sa Pasko on YouTube, TikTok and Spotify.