When a long-term solution for the COVID-19 virus came in the form of vaccines, the country was hit with a new colossal conundrum: hesitancy — constantly intensified by highly accessible false information.
Recognizing the crucial role social influence plays in impacting mindsets and lifestyle choices, a fashion holding company banked on the reach of its brands, and launched a vaccination campaign that yearned to bring the picture of unity and togetherness back to life.
GOLDEN ABC, Inc. (GABC) – home to fashion brands Penshoppe, OXGN, ForMe, Memo, Regatta, and BOCU – introduced the #GABCGotYourVacc campaign, its own umbrella program that promotes and advances the achievement of herd immunity among the Filipino people, and aims to restart the economy through public safety.
“We have a responsibility to help our people and the nation get back on its feet,” said GABC Chairman and CEO Mr. Bernie Liu. “We are blessed to have the means and the privilege to mobilize our efforts, which are all directed towards securing a safe future and restarting the economy. The achievement of herd immunity vitally precedes all this.”
Here is a roundup of all the actions and programs that have been carried out under the campaign, which have already influenced and impacted thousands:
- The company conducted seminars to eliminate vaccine hesitancy across its roster of employees.
GABC conducted a series of educational vaccine seminars for its workforce to address and resolve the pressing issue of vaccine hesitancy. This was one of the first projects under the #GABCGotYourVacc campaign, which proved to be a catalytic starting point, as it enabled the execution and determined the success of the vaccination projects and programs that followed.
- The company was one of the first to purchase its own vaccine supply.
A Dose for a Future: GABC is one of the first private corporations in the PH to acquire vaccines, which were administered during LGU rollouts and its own in-house vaccination program.
Under a tripartite agreement with the national government and AstraZeneca, GABC was among the first private companies in the Philippines to aid in acquiring vaccines. The number of doses for GABC’s vaccination program enabled coverage for its employees and their household members, vendors, and community partners.
- The company constantly partnered with the LGUs and private companies to fund and facilitate vaccine rollouts.
Safer in Numbers: GABC partnered with the QC LGU during its vaccination rollout at Ayala Malls Cloverleaf by funding the program’s medical support; 3,100 individuals were vaccinated at the conclusion of the four-day activity.
Last June 12-13 and 17-18, GABC funded the medical support for Quezon City’s vaccination program at Ayala Malls Cloverleaf, where 3,100 people from the A3 and A4 categories were successfully vaccinated.
From L-R: In attendance during the program launch were Ayala Cloverleaf Operations Manager Russell Flores, QC Mayor Joy Belmonte-Alimurong; GABC HRAD Director Jovie Anne Monsalud, GABC Corporate Affairs Manager Christina Yap-Bardos, and LGU Project Head Abigail Herrera
For its Free Employee Vaccination Program, GABC partnered with health and business industry leaders Reliance United of the Unilab Group, Zuellig Pharma, and GoNegosyo, to develop a structured, efficient, and rapid process flow that covers crucial steps from supply storage to vaccine administration.
GABC also enrolled its employees at Cebu’s Project Balik Buhay Vaccination Program, where 150 of its provincial employees under the priority groups were vaccinated.
- The company held an in-house vaccination program for its employees and their dependents, vendors, and community partners.
The Beginning of a New Tomorrow: GABC kicks off its FREE Employee Vaccination Program at its QC office grounds; rollout covers GABC employees servicing its fashion brands, their dependents and household members, vendors, and community partners.
The culmination of all of GABC’s efforts under the #GABCGotYourVacc campaign, the Free Employee Vaccination Program recently concluded its first dose rollout held at GABC’s Quezon City office grounds, a portion of which has been accredited as and converted into an official vaccination center.
The rollout successfully administered vaccine shots to thousands of GABC employees, dependents, vendors, and community partners during the five-day program.
Leaders of the Movement: From left – GABC Chairman and CEO Bernie Liu, Chief Retail Officer Alice Liu, Vice President for Human Capital Management Ted Belza, HRAD Director Jovie Monsalud, Reliance United’s Gerry Linco, Francis Bautista, and Dra. Mercedita Acosta, all in attendance to welcome the first batch of vaccine recipients for its in-house program.
Housing the Future: GABC’s QC office grounds accredited as an official vaccination site, and transforms into a fully functional facility in time for its in-house rollout that administered AstraZeneca doses to thousands.
Through the #GABCGotYourVacc campaign, the fashion house hopes to help rebuild the nation by continuously increasing awareness, initiating action, and creating moments that would complete the picture of a safe future.