Jollibee Group Foundation (JGF), the social responsibility arm of the fast-growing restauranter Jollibee Group, has teamed up with IBM to help farmers in the Nueva Ecija and Pangasinan provinces improve crop yields with insights from The Weather Company.
JGF has been implementing the Farmer Entrepreneurship Program since 2008 to help smallholder farmers become agro-entrepreneurs who can collectively market their produce to institutional buyers such as the Jollibee Group. In implementing the program, JGF has learned that weather forecasting to monitor rainfall and flooding is critical for farmers so they could mitigate significant weather-related risks and costs. However, not many farmers have access to such information.
JGF and IBM’s Client Innovation Center PH, partnered since 2020 to provide farmers with access to more localized data (500 m x 500 m) daily and for the next 15 days. This helps them better decide when to plant, fertilize, harvest and deliver the fresh onions and other vegetables used in meals served in Jollibee Group restaurants, which results in better crop yields.
JGF also tapped Central Luzon State University to help in the analysis and translation of the data into day-to-day prescribed farm practices. To ensure that farmers without access to the internet and smart phones receive the weather data, JGF worked with local partners to develop mechanisms to disseminate the information among farmers. The SMS feature of the system is also being developed.
“JGF’s focus is on building capacities for communities, part of which is to provide business insights assisted by technology to help multiple farmers rediscover the joy in farming and the tools to make successful agribusiness,” said Gisela Tiongson, Executive Director, Jollibee Group Foundation. “High-quality ingredients have been key to Jollibee Group’s menus while smallholder farmers remain at the heart of fresh vegetables delivered to our clients’ meals, and the collaboration with IBM will lead to an even more sustainable agriculture and farming communities.”
IBM in the Philippines has been delivering precise forecasts models on humidity, moisture and anticipated rainfall to farmers for actionable insights. It is also delivering similar forecast models, together with AI and other new innovations from IBM Research for climate risk analytics and carbon accounting, to hundreds of companies across industries worldwide. The work of hundreds of Filipino data scientists and experts to bring insights and services to retailers, banks, farms, power plants and more would allow businesses to drill down into specific weather and climate issues that impact their operations. For example, a supermarket chain can now better understand how upcoming weather forecasts will affect the amount of energy needed to run refrigeration units, or a bank chain can help a client predict safer places to invest in real estate.
“JGF is today leading the way in leveraging data to help tackle weather and climate challenges, especially floods and rainfall that affect the agricultural sector of the Philippines,” said Aileen Judan-Jiao, President and Country General Manager of IBM Philippines. “Having spent my childhood summers in the rice fields in the north of the Philippines, it is my great pride today to see how advanced technology is able to help Filipino farmers make the right decisions on harvesting and improving their crop yields, with insights and services delivered by our Filipino talent.”
According to a report from the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA), the mean rainfall in the country ranges from 965 to 4,065mm. According to Global Climate Risk Index 2021, extreme weather events cost the Philippines an average of US$ 3.2 billion per year during 2000-2019. Extreme climate and tropical cyclones also impact crop yield in the Philippines.
20 Comments
Hi, i think that i saw you visited my blog so i came to “return the favor”.I’m attempting to find
things to improve my website!I suppose its ok
to use some of your ideas!!
Hi there! This post couldn’t be written any better! Reading through this post reminds me
of my old room mate! He always kept chatting about this.
I will forward this page to him. Fairly certain he will have a good read.
Thanks for sharing!
Great website you have here but I was curious if you
knew of any discussion boards that cover the same topics discussed in this article?
I’d really like to be a part of group where I can get responses from other experienced individuals that share the same interest.
If you have any recommendations, please let me know. Thank you!
I was able to find good advice from your content.
Amazing issues here. I’m very satisfied to peer your article.
Thank you so much and I am taking a look forward to touch you.
Will you please drop me a mail?
hi!,I really like your writing so much! share we be in contact more
approximately your article on AOL? I require an expert on this space to
solve my problem. Maybe that is you! Looking ahead to peer you.
Very good post. I will be experiencing some of these issues as well..
My brother recommended I may like this website. He used to
be totally right. This put up actually made my day. You cann’t consider simply
how much time I had spent for this information! Thanks!
Everyone loves it when people come together and share opinions.
Great site, continue the good work!
of course like your web site however you need to test
the spelling on quite a few of your posts. A number
of them are rife with spelling problems and I to find it very bothersome to inform the truth then again I’ll definitely
come back again.
Hi there, I check your blogs like every week.
Your story-telling style is witty, keep doing what you’re doing!
Hey very nice website!! Man .. Excellent .. Wonderful ..
I will bookmark your site and take the feeds also? I’m happy
to find so many helpful information right here within the post, we want work
out extra strategies in this regard, thanks for sharing.
. . . . .
Excellent post. Keep posting such kind of info on your
site. Im really impressed by it.
Hello there, You have done a fantastic job. I will certainly digg it and personally recommend to my friends.
I’m sure they’ll be benefited from this site.
If you would like to improve your know-how only keep visiting this website and be
updated with the latest gossip posted here.
Heya i’m for the primary time here. I found this board and
I find It truly helpful & it helped me out
a lot. I am hoping to give one thing again and aid others like you aided me.
Superb blog! Do you have any suggestions for aspiring writers?
I’m hoping to start my own site soon but I’m a little lost on everything.
Would you propose starting with a free platform like WordPress or go for a paid option? There are so many
choices out there that I’m totally overwhelmed .. Any suggestions?
Bless you!
Excellent, what a website it is! This blog presents useful information to us, keep it up.
Your style is very unique compared to other people I’ve
read stuff from. Thanks for posting when you’ve got the opportunity, Guess I’ll just bookmark this web site.
Excellent goods from you, man. I’ve understand your stuff
previous to and you’re just too excellent. I actually like what you’ve acquired here, really like
what you’re stating and the way in which you say it.
You make it entertaining and you still take care of to keep it wise.
I can not wait to read far more from you. This is
really a terrific website.
you are in reality a good webmaster. The website loading pace is incredible.
It sort of feels that you’re doing any unique trick.
In addition, The contents are masterwork. you have done
a fantastic process in this subject!