The Philippine Association of National Advertisers (PANA) announces the final list of honorable jurors for the PANAta Awards 2021: Hilaraya.
Brand Building experts and industry luminaries make up the PANAta Awards 2021 roster with Arthur Peña, Group Director for Media – Procter & Gamble, heading this year’s jurors. The panel consists of Menlou Bibonia (San Miguel Corp.), Mick Atienza (Smart Communications), Riza Sacay (Pascual Consumer Health), Mike Villa-real (Phil. Veterans Bank), Elbert de Guzman (STI), Aileen Magdaluyo (URC), Marc San Juan (Julie’s Bakeshop), Gino Borromeo (SM Supermalls) and Mike Tandas (Vouno Trade and Marketing). Robbie Aligada (ASC), Liam Capati (Facebook), Tina Reyes (PSRC), David Guerrero (BBDO), Jos Ortega (Havas Ortega), Jeff Saez (NuWorks), Alvin Carranza (DOOH), Herman Basbaño (Bombo Radyo), Amrei Dizon (Vitalstrats Creative Solutions), Donna Abrina (Ateneo de Davao University) and Tessa Albaña (UP Visayas) also join the roster.
“As we are still reeling from the effects of the pandemic and laying the path for recovery, we, the PANAta Awards 2021 jurors, look for the most appropriately creative and effective communication campaign. This year’s theme, Hilaraya, which signifies moving forward together with courage toward new realities is a recurring message we have observed in most entries. The brand campaigns reflect a higher purpose such as giving Filipinos hope for a brighter future amid crisis,” shares Arthur Peña. “Just for this, I laud brands that have unceasingly pivoted and rallied to uplift Filipino lives!”
Arthur Peña, Group Director for Media – Procter & Gamble, heading the panel for PANAta Awards 2021
“We at PANA are honored and humbled to have this distinguished panel of jurors join us this year. The jurors will definitely have a challenging time reviewing the many exciting campaigns. We are looking forward to seeing which campaign gets to snatch this year’s most coveted Grand PANAta Award,” said Mavin Tiu, PANA president and PANAta Awards 2021 chairman.
The PANAta Awards 2021 will go live on December 8, 2021 via PANA Facebook live and PANA Youtube channel and other live stream partner associations.