The most creative and effective brand campaigns in the country took center stage at this year’s PANAta Awards. The 2021 awards night, held virtually on December 8, reflected this year’s theme of Hilaraya to encourage brand builders and the entire industry to move forward together with courage toward new realities.
McDonald’s McClassroom campaign bagged the much-coveted Grand PANAta award.
McDonald’s Philippines’ campaign titled McClassroom was a runaway winner, bringing home gold citations for Brand Bravery, Brand Excellence CSR, Excellence in Brand Positioning, Marketing Innovation, Gawad Pandayon Authenticity and the much-coveted Grand PANAta award.
The campaign portrayed the transformation of McDonald’s party areas into a work-friendly McClassroom from October 9 to 23, 2020 for teachers to use for free as they shifted to distance learning. Done in a matter-of-fact approach with a true-to-life portrayal of the challenges that the educators faced made the campaign natural and poignant, truly deserving of a Grand PANAta Award.
The prestigious one-and-a-half-hour show was streamed over PANA’s Facebook page, YouTube channel and media partners’ social pages. Hosted by GMA broadcaster Pia Arcangel with special performances from Viva Talents, GMA Network and Wilbros Entertainment, the show lauded the hard work of brand builders in this time of crisis as well as collaboration with the advertising and media agencies.
The other winners at the PANAta Awards 2021 are as follows:
“On behalf of PANA, we congratulate all the winners of the PANAta Awards 2021. Kudos to all brand builders who submitted amazing campaigns, making this year’s awards challenging for our jurors,” shares Marvin Tiu-Lim, PANA president and PANAta Awards 2021 chairman.