Global apparel retailer UNIQLO announced the launch of its first UT (UNIQLO T-shirt) collaboration collection with artist Jeff Koons, the American master who, for more than 40 years, has continued to produce some of the world’s most impactful and influential contemporary art. The new Uniqlo T-shirt collection will focus on five of his iconic sculptures, expressed in the refined graphic style of UT. Items will be available in the Philippines from Monday, November 8.
Commenting on the collaboration, Jeff Koons says, “I enjoy very much how UNIQLO is in contact with my generation but also a younger generation. Everybody enjoys, very much, their clothing and I love that sense of unity. I hope that this collaboration will help people around the world to connect with each other and that art will enrich their daily lives.“
“At Uniqlo, our support and collaboration with artists is our key wish to improve all people’s lives. Jeff Koons represents the positive power of art and its ability to transform who we are and the world around us. Jeff Koons is a source of imagination and commitment and we are extremely proud of our partnership,” says John C. Jay, President of Global Creative at UNIQLO.
Respectful presentations, with designs that celebrate Koons’s dynamic art
The collection features images of five sculptures by Jeff Koons including Rabbit and Balloon Dog (Orange), which are among the 20th century’s most iconic artworks. The artworks selected for this collaboration celebrate the themes of self-acceptance, empowerment, and transcendence. The eight items that comprise this collection will also be sold at the Qatar Museums IN-Q giftshop during the solo exhibition Jeff Koons: Lost in America, presented by Qatar Museums, which opens in Doha this November.