Universal Robina Corp.’s (URC) subsidiaries in Vietnam and Thailand have both clinched top awards that continue to enhance the reputation of their brands and image in both key markets.
In Vietnam, URC was named among the country’s top 10 most prestigious beverage companies in the non-alcoholic category for a second year in a row.
Presented by Vietnam Report and Vietnamnet – Ministry of Information and Communication, this award was evaluated based several criteria that include financial capacity, media reputation and targeted audience survey.
“We are very thankful and honored to receive this recognition from both experts and consumers,” said Jai Gamboa, URC Vietnam’s General Manager. “This is a testament to all our efforts to continuously improve the sustainability of our business operations.”
URC has been in Vietnam since 2003. It now owns advanced production lines in five factories in Binh Duong, Quang Ngai and Hanoi.
URC was one of Vietnam’s top sustainable businesses for 2020. Earlier this year, it’s C2 brand was listed as among Top 3 fastest-growing brands in urban Vietnam, according to the Vietnam Brand Footprint by Kantar Worldpanel. It remains as the leading ready-to-drink tea brand in Vietnam.
Fun-O meanwhile, continues to be the most loved biscuit in Thailand, with the brand being recognized by BrandAge magazine as not just the market leader, but also the most admired.
“Fun-O has shown that URC Thailand is capable of adapting to changes by coming up with new, innovative and campaigns that continuously delight consumers,” said Jane Bernardo, marketing director of URC Thailand.
Bernardo said with Fun-O, URC’s customers in Thailand know they are getting affordable products with a variety of flavors.
“This award is extra meaningful because it came from the consumers we serve,” said Bernardo.
URC Thailand earlier this year received three prestigious sustainability awards for its efficient waste management process at its production plants.
These efforts have proven effective at conserving natural resources, landfill space and energy.