Laundromats in the Philippines have continued to thrive over the years as Filipinos have been given the option to make laundry less of a burden with the continuous innovations in the industry. More Filipinos are outsourcing their chores to buy themselves more time for the things that matter: time for friends, family, hobbies, side hustles, and selfcare. Since the huge growth they have experienced in the last year, WeClean has managed to process more than 1,200 daily orders across all of their branches.
Fully integrated laundry service provider WeClean has doubled down on its business expansion strategy over the past two years. The company is on track in its plans to become one of the top-of-mind laundromat brands in the country.
WeClean Head of Strategy Alejandro Gonzalez Sacramento, from his bird’s eye view, shares five ways the company is helping change and drive the local laundry industry.
- Quality Laundry Services through Top of the Line Equipment
WeClean is not your ordinary laundry shop. All their shops are decked with top notch washing machines, detergents, and fabric softeners that are able to produce the freshest, cleanest, most fragrant laundry for its customers consistently, and efficiently. WeClean also offers dry cleaning services that have been considered a top choice for many of their customers. They are likewise able to provide quick pickup and delivery services customers continue to recognize.
This has motivated WeClean to beef up operations and install digital point-of-sale machines to better manage inventory and supplies, including an upcoming and soon-to-be launched mobile app that can help more customers with their laundry needs.
- Standardization of Laundry Services
With over 63 branches across the metro, WeClean standardizes its offering of free pick-up and delivery services for their customers’ laundry needs. Have clothes, linen, towels, or household items (rags, tablecloth, runners, flags/banners, and placemats) picked up, washed, and delivered right to your doorstep within 24 to 48 hours. They also offer pickup and delivery within the same day for regular clothes and household items.
WeClean’s brand is a guarantee that no matter which branch customers reach out to, they will be taken care of by properly trained employees and high quality equipment.
Busy professionals with erratic schedules and heavy workloads, students with piling deadlines, and housewives and entrepreneurs too busy to deal with laundry can save time and stay safe within the comforts of their homes with WeClean. From washing, drying, folding to steam and dry cleaning, WeClean is ready to take on whatever their customers need.
- Two-Fold Expansion Strategy
For the company to reach its target goal of opening and operating 500 successful branches by 2025, they are implementing a two-fold expansion strategy. First is in identifying strategically located existing brick and mortar businesses whose owners are looking for a change.
WeClean then evaluates, closes the deal, and purchases small players and turns them into WeClean branches that are operated under the company. The other approach the executives implement is looking for strategic lots, spaces, and locations where they know that there is a demand for their laundromat services. They spot residential areas with high traffic and within distance from high-rise condominiums where people cannot afford to have washing machines at home.
These two expansion strategies have helped them be on track at opening one store after another since its launch in 2017.
- Job Security
With its aggressive expansion and business plan intact, WeClean executives have made it their priority to provide stable jobs in all their branches across the metro.
They have already started implementing standardization of their internal processes including payrolls, cash collection reporting, task distribution, among others. To date, WeClean supports 135 employees across 63 of their branches in the country.
- Client-centric Feedback
WeClean prides itself not just on its capabilities to run seamless laundry services across its branches in the country but also in the company’s ability to listen to customers’ feedback.
“We make it a priority to listen to what our customers need, what is important for them, and what they would like to see at WeClean so we can make their overall experience a memorable one,” shares Sacramento.
WeClean’s exponential growth is a reflection of its consistent and trustworthy services that become a dependable life partner for all its customers. As WeClean continuously grows, they are also making sure that the people they help receive quality service with their keen attention to detail and commitment to improving their operations.