Dubbed as Japan’s #1 face lotion brand, Hada Labo has been selling out a bottle every five seconds, amassing a cult following across the globe. And if you ask beauty editors and influencers and Asian superstars, it’s also a staple in their beauty stash, often hailed as a holy grail for transforming their skin. So, what’s all the fuss about? Here’s everything you need to know about this J-beauty cult brand.
It promises to hydrate the skin. Hada Labo products’ main goal is to provide intense hydration and moisture to the skin, giving it a youthful, radiant mochi-like finish. Yes, just like the popular Japanese treat that’s known for its smooth and bouncy texture. It does so by making hyaluronic acid—that’s known for retaining water in the skin—its main active ingredient, a result of more than 100 years of product development and continuous research.
There are two Hada Labo product ranges in the country. Currently, there are two types of face lotions in the Philippines: Goku Jyun Hydrating Lotion and Shiro Jyun Premium Whitening Lotion. The Goku Jyun Hydrating Lotion, Japan’s #1 face lotion and Hada Labo’s star product, is infused with 4 types of Hyaluronic Acid to fully hydrate skin from the surface to inner skin layers, locking moisture in. It is also formulated with Japan’s High Performance Penetrating and Deep Moisturizing Technology to get that significantly soft, smooth, and supple skin and to prepare it for enhanced absorption of other skincare products.
The Shiro Jyun Premium Whitening Lotion contains Tranexamic Acid that effectively helps fight dark spots, rebalance skin tone, and restore skin radiance. It also contains Vitamin C and E to soothe and relieve discomfort after sun exposure. The lotion also got Hyaluronic Acid that prevents moisture loss and Nano Hyaluronic Acid that provides moisture deep down into the inner skin layers.
For best results, pat product onto skin. Unlike other beauty products that you massage into the skin, Hada Labo face lotions are applied by gently patting the product onto it. Doing so increases its absorption and moisturizing power. And to be clear, the face lotions are usually applied right after cleansing the face and before putting on other moisturizing products, both day and night. Given its not-quite-a-toner-not-quite-a-moisturizer consistency, these lightweight face lotions can also be used as a hydrating mist. Others also swear by soaking cotton pads with Hada Labo face lotion for hydrating the eye area.
Hada Labo also offers face washes and creams. Both Hada Labo products lines also have their own face wash and cream selections to complete a sensible 3-step routine. The Goku Jyun line includes the Hydrating Face Wash, an ultrafine foam that gently washes away impurities without drying or irritating the skin, and the Hydrating Light Cream, a light watery moisturizer that’s meant to lock, replenish, and store moisture deep in skin. The same line has the Hydrating Water Gel, a refreshing, breathable ultralight gel with botanical extracts that delivers an instant surge of hydration to the skin while deeply nourishing it.
The Shiro Jyun line, meanwhile, offers the Premium Whitening Face Wash that delivers 3x brightening benefits while reducing visible redness and reawakening dull skin, and the Premium Whitening Water Cream that contains Meadowfoam Seed Oil and Shea Butter to deliver deep nourishment to the skin.
Hada Labo also offers Deep Clean & Pore Refining Face Wash that contains Bentonite Clay to absorb impurities from pores and skin-refining, oil-controlling Green Tea Extract. As you probably know by now, each product also contains Hyaluronic Acid to intensely hydrate the skin.
Take cues from beauty experts and Asian superstars, and start transforming your skin with a Hada Labo face lotion in your vanity.
Hada Labo is available at selected Watsons branches nationwide. You can also shop online at watsons.com.ph and at the official Mentholatum store on Lazada and Shopee.