Allianz PNB Life reaffirms its commitment to sustainability through its latest video campaign entitled “Seeds of Tomorrow”. The digital short film was made available for streaming on Facebook last June 23.
Allianz PNB Life has continuously advocated for sustainability by releasing communication, leading initiatives, and taking part in projects that generate the most impact. The company’s Ride Safe bicycle campaign, created to encourage a healthier lifestyle among Filipinos while lessening the carbon footprint and pollution generated by transportation vehicles, was awarded ‘Best Sustainability Initiatives Philippines 2021’ by the International Business Magazine (IBM), among other such awards. Last year’s “No Filter” video has also won a Quill and an Anvil award for its pro-environment messaging.
Allianz PNB Life also launched Allianz Protect this year, a comprehensive insurance solution with a variety of coverages that also allows policyholders to contribute a percentage to the World Wide Fund for Nature Philippines’ (WWF-PH) Food Shed Farming Enterprise Project. The initiative aims to ensure food security and community resilience among underserved Filipinos in the country.
With the “Seeds of Tomorrow” digital campaign, Allianz PNB Life’s goal is to convey its message of promoting and supporting a more sustainable way of living. It also hopes to encourage viewers to secure not just their own futures, but the futures of others and of the environment.
“Our ‘Seeds of Tomorrow’ digital campaign communicates and reinforces our desire to ensure a secure future for everyone,” said President and CEO, Alexander Grenz. “This ties in with our purpose of “We secure your future”, not just of our customers, but of the communities we operate in. We want to highlight the importance of getting an insurance plan that can help build a better world. We want our policyholders to know that, by partnering with us, they are supporting sustainability efforts, aiding the development of Filipino communities, and making a positive impact overall to society.”