Allianz PNB has recently bagged a Silver Award at the 57th Anvil Awards for its sustainability-focused digital campaign entitled “No Filter” under the category “Public Relations Tool – Online Video/Online News/Podcasts”. This was announced on February 24 during the Gabi ng Parangal livestream.
The “No Filter” campaign conveys Allianz PNB Life’s brand message of sustainability and ‘confidence in tomorrow’ through a digital film shared on Facebook and Youtube, two of the most-used digital channels by young Filipinos. By referencing the way younger generations use filters when creating content for their social media accounts, the goal of the film was to highlight how environmental problems cannot be hidden no matter how well-taken photos and videos are.
Because of No Filter’s unique take on advocating for sustainability and environmental awareness, the video was able to generate more than 2.8 million combined views from Facebook and Youtube, with a very high engagement rate of 42%. Other social media efforts connected to the campaign helped sustain its reach and engagement.
The Anvil Awards is one of the most prestigious public relations awards in the country, giving recognition to the most outstanding PR programs, tools, and practitioners. Entries are carefully screened by a select group of professionals from the industry and then judged by a distinguished multi-sectoral jury.
“Our ‘No Filter’ digital campaign aims to shift the way the youth looks at the problem of climate change, and get them more involved in protecting the environment,” said Alexander Grenz, President and CEO of Allianz PNB Life. “Winning an Anvil for this endeavor gives us so much pride, because it means our message of urgency when it comes to saving our planet and securing our future was communicated clearly and effectively. Allianz PNB Life remains committed to creating even more campaigns and programs that will underscore the importance of sustainability and caring for the world we live in.”