Binibining (Bb) Pilipinas 2022 candidate Chelsea Fernandez of Tacloban City took home the highly-coveted Ms. Ever Bilena 2022 award during the beauty tour held recently at the Ever Bilena headquarters in Caloocan City.
Ever Bilena Cosmetics Inc. (EBCI) president and CEO Dioceldo Sy welcomed the Bb. Pilipinas candidates and thanked them for being part of the beauty tour. After this brief welcome, EBCI chief operating officer Silliman Sy said: “The Ever Bilena award has always been a stepping stone towards a higher goal and higher achievement. So good luck to all the candidates who won today.”
Joining Fernandez were fellow candidates who also took home the sub-awards from the Ever Bilena Cosmetics Inc. (EBCI) brands: Herlene Nicole Budol from Angono, Rizal as Ms. Blackwater 2022, and Nicole Borromeo from Cebu City as Ms. Careline 2022. This year, the company also added new sub-awards for four new brands, namely Hello Glow, Ever Organics, Spotlight Cosmetics, and Hyaloo. Receiving these titles were Karen Laurrie Mendoza from Iloilo City who was named Ms. Hello Glow 2022, Diana Mackey from Nueva Ecija as Ms. Ever Organics 2022, Roberta Tamondong from San Pablo, Laguna as Ms. Spotlight 2022, and Nyca Bernardo of Guiguinto, Bulacan as Ms. Hyaloo 2022.
During the beauty tour, the Bb. Pilipinas candidates also had a photoshoot and media interview sessions. The tour culminated with a fun fashion show and the corporate awards.
For four consecutive years, Ever Bilena has been the official sponsor of the prestigious Bb. Pilipinas pageant. Its advocacy of celebrating every beauty is in line with Bb Pilipinas’ platform of uplifting women and inspiring Filipinos. Thus, the cosmetics brand continues to give its full support to the Bb. Pilipinas Organization in its quest to discover and unveil the country’s future ambassadors and beauty queens.
Historically, Ms. Ever Bilena title holders have went on to represent the country in international stages such as Catriona Gray in 2018, Vickie Rushton in 2019 and Samantha Bernardo in 2020.
For 39 years, Ever Bilena has catered to the Filipinas to help enhance their individual beauty with quality and affordable cosmetics. As a pioneer in the local beauty industry, Ever Bilena is ever-evolving as it lives by its new tagline, “for every beauty” to speak to a diverse and dynamic audience.