- Bent Pixels Asia to include Tier One Entertainment’s esports and gaming creators as part of Reserved Media programme, offering advertisers expanded choices of more premium inventory
- Creators will also have access to tools and support to sustainably grow and develop monetisation channels and strategies
Bent Pixels Asia (BPA), the region’s leading revenue accelerator for premium YouTube esports and gaming creators, announced that it has entered a partnership with Tier One Entertainment, the Philippines’ leading gaming and esports entertainment talent and entertainment company, to help the latter’s creators accelerate their revenue from YouTube reserved media offerings, as well as grow their capabilities as creators in producing quality content to engage their audiences.
The partnership will also officially mark the expansion of BPA in the Philippines, home to over 43 million active gamers with 74% spending more than an hour on online gaming per day . This will bring its total network of premium gaming and esports YouTube creators to over 400 from the Philippines, Singapore, Indonesia, US, and European markets, enabling advertisers to potentially reach over 300 million subscribers. BPA is part of Hepmil Media Group, a leading technology driven media network, which also owns PGAG, the country’s leading comedy content platform.
Through the partnership with BPA, Tier One Entertainment’s creators will be offered to advertisers as part of YouTube Reserved Media deals, which offers brands to secure sought-after ad spaces instead of via auction. Creators can potentially unlock opportunities to uplift their YouTube revenue via access to branded content deals and access to premium tools.
BPA will also offer creator development programmes for Tier One Entertainment’s talents who have YouTube channels to help them grow their reach and subscribers base, by offering workshops, best practices and tools that will help creators strategise, analyze and execute compelling video content. It will also provide creators troubleshooting support for issues faced by Tier One Entertainment’s creators on their respective YouTube channels.
Home to leading esports and gaming personalities including Tier One Co-Founder Alodia Gosiengfiao, and Blacklist International superstars OhMyV33nus, and Wise Gaming, Tier One Entertainment currently has more than 800 creators with hundreds of millions of combined followers across multiple streaming and social media platforms. In 2021, the company expanded to Japan through a partnership, and its esports label, Blacklist International, has won several professional league games, putting the team among one of the best in Southeast Asia.
Erwin Razon, General Manager of Bent Pixels Philippines said: “Tier One Entertainment embodies the same values as Bent Pixels Asia – we enable creators with opportunities to earn higher revenues to help creators achieve their content creation goals. We are excited to work with Tier One in providing creators accelerated revenue programs and content development tools, and bridge them with advertisers who are seeking brand-safe and premium advertising inventory in gaming and esports through our Reserved Media offerings on YouTube.”
Tryke Gutierrez, CEO and Co-Founder of Tier One Entertainment said: “We are excited to be partnering with the Hepmil Media Group and Bent Pixels Asia to give more creators the opportunity to turn their dreams into careers. We’ve been saying for years – since Tier One was founded, one of our main goals is to open doors for aspiring creators, for gamers with big dreams, and we strongly believe that our partnership with Bent Pixels Asia is going to help us fulfill that goal.”
To mark the start of the partnership, BPA and Tier One Entertainment held a creators night on 8 June hosting over 100 esports and gaming creators to share more about the partnership and what creators can expect in terms of capabilities building and expansion of reach through reserved media offerings.
BPA is a joint venture launched in 2021 between Bent Pixels and Hepmil Media Group, Southeast Asia’s leading technology-driven media network aimed at empowering creators, digital talent agencies as well as esports organizations in the region to operate efficiently and scale their earnings, especially on YouTube. Other brands under the Group include PGAG and Hepmil Creators’ Network among others.
In Southeast Asia, BPA has also partnered with prominent gaming content creators, including Dyland PROS (15.4 million subscribers), HecaTroll (1.51 million subscribers), EVOS LJ (1.11 million subscribers) as well as variety gaming creators such as Kristian PH (3.1 million subscribers), and King FB (418k subscribers).