Caltex announces TikTok rap challenge

Caltex, marketed by Chevron Philippines Inc. (CPI), is proud to announce the #Caltexunstoppablestar TikTok rap challenge, aimed at inspiring musicians and fans to share their creativity and remind people that their dreams are unstoppable. Set to run on TikTok from February 18, 2022 to March 31, 2022, the rap challenge celebrates the joy of driving and the freedom of journeys.

The challenge features a unique 60-second rap song co-written and co-produced for Caltex by SonaOne and performed by artists across three countries: Philippines, Thailand and Malaysia. The rap is divided into four 15-second sections, each increasing in speed and difficulty. With the addition of TikTok’s AR filters, users can rap along and create their own unstoppable rap video to express how they cannot be stopped from enjoying their journey.

To join, rappers must create their own challenge video while rapping along to Caltex unstoppable song.

Participants must follow the instructions below:

1. Follow Caltex on Tiktok @Caltexph and search for the hashtag # #Caltexunstoppablestar
2. Click “Join this hashtag” and create your own version of Caltex and Matthaios’rap song.
3. Flex your creativity by using the Caltex official filter on your video and use the official hashtag #Caltexunstoppablestar on your video caption.
4. Share it with your friends on Tiktok and other social media platforms using the hashtag #Caltexunstoppablestar.
5. Posts should remain public until the end of the promotion.

A total of ten winners will be chosen via raffle draws happening on March 8 and April 6. Prizes for grabs are Caltex Starcash (worth 5k and 10k), bottles of Techron Concentrate plus and a latest Apple iPad 9th Generation.

Participants can send in as many entries as they want for more chances of winning.

“With #Caltexunstoppablestar Tiktok rap challenge, our customers and casual users will have a little fun with us via our TikTok challenge, whether listening in their car, on a journey, or from the comfort of their homes. They will be reminded they can keep going, as fuel stops become one less thing holding them back.” said Billy Liu, CPI Country Chairman.

The rap challenge is in partnership with Def Jam Southeast Asia and Universal Music Group for Brands.

“Hip-Hop is highly influential across the region,” said Calvin Wong, CEO of Universal Music Group Southeast Asia. “With some of Southeast Asia’s biggest rappers including Malaysia’s Joe Flizzow, Thailand’s Daboyway and Philippines’ Matthaios performing on the track, we’re excited to see how fans and users take the song to the next level through this partnership.”

#Caltexunstoppablestar Rap Challenge