- Introduces a community vision with social features and games that encapsulate the full airasia ecosystem & experience
- Launched ‘airasia gifts’ as first foray into transact to engage experience – first ever cross-country mobile gifting feature from a travel super app
Capital A has unveiled its vision of a more community-led experience on airasia Super App, introducing features such as airasia chat, games and the newly launched airasia gifts – allowing the community of airasia members to connect, play and share.
Attending the launch on Monday, Tony Fernandes, CEO of Capital A said, “It has been my vision to set up our own airasia community and engagement platform, especially a messenger service like airasia chat, even when we were just an airline. Now that we have evolved into a travel super app, it makes even more sense for us to push this through and introduce this to the world. We have a database of 51 million travellers who are seeking content, information, and entertainment – which are integral to the pre, actual and post-travel experience.”
“Essentially, this Community pillar, or what we would like to call airasia Republic, is the future of airasia Super App and integral to the airlines, which will also include features to enhance customer engagement and experience. It is a space where airasia brings the whole of ASEAN closer together, enabling the community to share information, engage and build meaningful connections, share creativity and learn from each other – thus creating a strong sense of community. Aside from everything I’ve mentioned, we will continue to enhance our ecosystem, creating a more self-sustaining engagement based user experience – making airasia Community truly an airasia way of life.”
Social Profile, airasia chat
airasia Super App users can now set up their own social profile in the community via the Profile section. The social profile is the heart of the community experience whereby users can engage in 1-to-1 chat, interact with other community members with similar passions and personalise the content they receive. Their social profile will enable them to interact with other travellers as well as those in their contact list via airasia chat as a messenger service. They can also engage with over 20 active communities ranging from foodies, travellers to adventure seekers and follow channels to get the latest news and promotions from the whole airasia ecosystem.
airasia gifts (Mobile Gifting)
A brand new feature of the engagement led experience is the mobile gifting offering, aptly named ‘airasia gifts’, in partnership with COOP Marketing Group, a renowned South Korean mobile voucher industry leader who has also been establishing strong footprints in the Asean region. Accessible only via airasia chat (a hub of the community), users are able to experience cross-border mobile gifting and select from gift categories which include:
- airasia products – Flights, Hotels, Food
- Beauty, Health & Wellness (Watsons, BMS, Thai Paradise, Ogawa)
- Entertainment (PlayStation Network, Razer)
- Fashion (Zalora, Adidas, FootLocker)
- Food & Beverages (Starbucks, FamilyMart, Secret Recipe, Dominos)
- Over 300 brands of mobile gift vouchers to choose from
Colin Currie, President, Commercial of Capital A added: “The global mobile gifting or e-gifting industry is valued at USD258 billion in 2020 and is projected to reach USD1,101 billion by year 2030*. The airasia Super App has set up the right infrastructure such as airasia chat, which can facilitate mobile gifting easily, especially cross-border gifting, which no other travel super app is able to offer. We are happy to work with COOP Marketing to make it happen. And as we are in the season of giving, this is the right time for us to launch this in Malaysia, Singapore and Indonesia today. The vision is to drive engagement and app stickiness on our platform, and in the future develop this into our own advertising platform.”
airasia gifts launch promotion
In conjunction with the launch of airasia gifts, a special promotion of RM1 for Family Mart ice cream, and RM1 Puff Nasser (curry puff) from Santan by airasia. Follow these simple steps to send a gift to your family and friends:
- Go to ‘airasia chat’ and click on ‘airasia gifts’
- Choose the country where you are sending the airasia gift
- Choose a gift category
- Customise your personal message and wallpaper/design
- Share the gift with your family and friends
