Make a statement with the color grey as New Balance releases its Grey Day 2022 collection! While New Balance is more popularly known for aiding athletes through its high-quality products, the brand is also known for its wide range of shoe collections. Founded in 1906, New Balance has always been committed to help people in their pursuits by creating products with style and quality.
Although it’s commonly perceived as a simple color, Grey tells a plethora of stories depending on how it’s applied to a sneaker. Since 2018, New Balance has been celebrating the transcendent nature of grey and the enduring legacy of New Balance classic running heritage.
The first Grey collection can be traced back to the 1980s. New Balance models 990 and 574 served as a status symbol for the masses because of its affordability and color. New Balance celebrates Grey Day yearly to reinforce the uniqueness of the color and mark the success of the collection.
Paul Kaseumsouk, Senior Project Manager for the Grey Day pack, noted that the color represents balance. He explained, “Our goal is to evolve Grey Day heading into 2022 with a sustainability expression. It is inspired by the past but not bound by limitation(s).” New Balance has been promoting sustainability through their products, and the Grey Day 2022 collection has met the green leaf standard, meaning at least 50% or more of the materials used are environmentally preferred.
This year, New Balance celebrates Grey Day with the unveiling of three new models, 57/40, XC-72 and 327.
57/40 is a retro-futuristic update of the classic 574, inspired by the 80s and 90s fashion with a mix of conceptual details. It’s designed with silvery shades that are contrasted by natural-toned accents, putting each piece of its design on full display.
XC-72 brings the past and future to life by revamping sketches of 70s concept cars. The inspiration can be seen in XC-72’s chunky outsole and an elongated heel that gives off a forceful look.
On the other hand, 327 is inspired by old school models like the 320 and SuperComp. 327’s trim upper is accented by asymmetric midsoles, wraparound trail outsoles, a forked embellishment on its toe box, and an enlarged logo on the quarter.
Several local social media influencers showed how the Grey Day 2022 collection fits any style.
New Balance doesn’t only have its Grey Day 2022 collection to boast as they also recently released their Sustainability collection and has more collections in store for kicks enthusiasts this year.
Grey is a color synonymous with New Balance’s heritage and to consumers, it’s not only a color, but also a statement. The impact and influence of New Balance’s legendary grey shade has transcended generations, and New Balance strives to continue releasing grey collections that represent simplicity mixed with complexity.
The Grey Day 2022 collection can be purchased from the New Balance stores in Powerplant Mall, Glorietta, Trinoma, Cebu, Bonifacio High Street, Alabang Town Center, and Ermita or by joining our growing Viber community: http://bit.ly/NBPHViber.