As a company that started from humble beginnings almost a decade ago, Gur Lavi Corp. (GLC) is on track to becoming a trailblazer in the telecommunications industry in the Philippines. Coinciding a new partnership with a respected international company, GLC unveils its new image to establish a clearer identify and value that was realized during their venture in the past years especially in the midst of the pandemic.
GLC President and CEO Erwin Co explains the company saw an opportunity on how to help customers adapt to the changes in the environment and society in their business journey.
“As we go through the journey of adding new services, we also get a chance to change the image of the company. We rebranded to refresh our commitment to our customers in providing innovative new offerings as we turn a page and looking into a new chapter,” Co added.
GLC made a mark in the industry when it introduced one of its flagship brands TeLavi Cloud, considered to be the only one of its kind and an all-in communication platform in the country. It is a ground-breaking product introduced amid the pandemic which offers Cloud Telephony solutions, Team Messaging, Video Conferencing, and Call Center Solution for enterprises and SMEs to any office location or even from home.
Today, a formal partnership will be forged with China Mobile International (CMI) Limited through an MOU signing although the partnership has already started early this year. There are ongoing projects that are expected to be completed this year which is a proof that the partnership is indeed going uptrends to the need of CMI’s market.
Co shares, “CMI is our first key partner in Philippines for Telavi this year. We see the big potential to engage with them because of their rich relationship with the cable operators nationwide. This is not to mention their rich telco portfolio where we can attach not only Telavi but our very own solution offerings as well. We are very happy about the partnership with them. We see this as a beginning of a fruitful and long-term business relationship.”
The collaboration is seen to benefit CMI as they go to the market faster while GLC expands its reach to CMIs customer base in an accelerated pace as well. One of the highlights of the partnership is to make CMIs offering to their market stickier via Telavi Cloud, Voice, Business Direct and Home. GLC also has strategic deals in the pipeline that will make a difference to CMIs customers by addressing their pain points towards digitalization.
GLC is also looking to break the international market in the near future as it has already laid the foundation, set-up infrastructures and connected to service providers and customers worldwide.
True to its mission of providing businesses with powerful yet affordable and customizable communication solutions, GLC looks forward to having positive impact to the lives of millions of Filipinos.
“We are not just selling services. We want to give people the freedom of flexibility and productivity to operate their businesses, work from home, or remotely drive their teams anytime and anywhere,” Co emphasized.