While many Filipinos will swear by the wonders of wine, those who aren’t too familiar with wine may still be looking for the perfect entry point for the drink. Some may find red wines too intimidating or too much for their palate, which is why they might want something that’s lighter and sweeter.
Non-wine drinkers who just want a wine that’s light and fruity now have the perfect bottle that’ll get them enjoying the drink—Australia’s number one bottled wine brand, Jacob’s Creek, now has the Cherry Red variant, ideal for beginners and casual drinkers.
Jacob’s Creek Cherry Red is a light-bodied red wine that’s full of flavor, made sweet and easy to drink through the juicy plum fruit with a round finish. It also has aromas of ripe black and red berries with a touch of toastiness from oak. It’s not like your usual red wine, and it’s great to have when you’re celebrating any occasion.
Jacob’s Creek Cherry Red was introduced in a special media launch held via online conferencing last April 7, 2022, in which participants learned how to mix cocktails with wine. Jacob’s Creek Wine Ambassador Billy Brigham, as well as Pernod Ricard Marketing Head Tony Atayde and Managing Director Fadil Tasgin were present at the event to introduce the Cherry Red.
“Jacob’s Creek, Australia’s number one bottled wine brand, has something for everybody even if you’re not a seasoned wine drinker. Cherry Red is breaking away from red wine expectations: it is Semi-Sweet, approachable, playful & it does not follow the codes of red wine. We believe it is a wonderful starter wine that fits well with Filipinos’ discerning taste” said Jacob’s Creek Brand Executive Kurt Ducusin.
Jacob’s Creek Cherry Red is available at leading supermarkets and e-commerce sites and platforms starting at P500.