A personal care products company making an impact in the beauty and skincare industry in the Philippines re-introduced its celebrity endorser at an event in the south of Manila recently.
Sooper Beaute—started up by a mother of four who got tired of the 9-to-5 corporate grind—re-introduced Kapamilya actress Sofia Andres as its endorser at the company’s media launch of its “Breakthrough and Bloom” campaign at the Azumi Boutique Hotel in Alabang, Muntinlupa.
“Sofia has come of age and embraced motherhood at its fullest,” said Sooper Beaute founder and General Manager Jessica “Aica” Palma. “With a blossoming career, rapidly-rising followers, and a growing business on the side, there’s no doubt that she is a woman of limitless beauty!“
The young actress was the first muse of Sooper Beaute in 2016 when she was only 16. “We found it easy to decide to make her our muse once again as we transition to the New Sooper Beaute because Sofia has grown into a versatile woman. Aside from being an actress, she’s a mother, a painter and a fashion inspiration,” said Palma.
According to a Philippine business news website, “The company started up with seed capital of 18,000 pesos (USD360) in September 2013. The young founder (27 at the time) checked out Facebook and Instagram, discovered that a lot of online sellers offering whitening lotions and soaps, and they were doing very well—and straightaway contacted these sellers and asked them if she could buy from them and rebrand the products. Sooper Beaute’s initial offerings were lotions, toners and soaps sourced from an online seller in Laguna. Palma photographed the products herself, printed out stickers, created an Instagram account to sell the products, and began using the tagline “Beauty is Limitless” and in two months, the startup recorded 100 percent profit. That’s when the founder knew she was doing it right.”
Palma explained that as an eight-year-old brand, Sooper Beaute’s management decided to transition its branding from bright and youthful to minimalist yet chic—targeting young professionals who grew up with the brand. This new branding initiative was conceptualized during the start of the COVID-19 pandemic where everyone experienced major changes in their lives. “Now that we’ve learned to live with these new changes, we’ve discovered new interests, new talents and a new mindset,” said the thirty-something mompreneur. “My kapwa Filipinas, we’ve had a breakthrough. Now we’re ready to be the best version of ourselves. We bloom.”