Nine out of ten Filipinos today experience pangingilo* (sensitivity), which manifests as sudden, acute pain in the gums and teeth. This is generally induced by hot or cold food. Even if the unpleasant experience is just momentary, it may be rather annoying and prevent us from enjoying life’s basic pleasures. This is especially true considering that sometimes all it takes to make a terrible day better is a cup of coffee or a scoop of ice cream.
In addressing teeth sensitivity, most would choose to bear with the pain or settle for short-term solutions. Taking a proactive approach to preventing teeth sensitivity is better than having your guard up all the time and thankfully, keeping it in check is now possible. For an effective, lasting, and pain-free solution to teeth sensitivity, use the all-new Listerine Total Care Sensitive.
With the help of Tiktok stars Sassa Gurl and AC Soriano, Listerine was able to trigger thousands of reactions from sensitive sufferers, fans, and spectators across the Internet. The goal was to spark conversations on certain matters that are not usually discussed, make more people aware of these topics, and inspire them to take control of their sensitivity triggers.
“Alam niyo kase lahat ng bagay kaya gawan ng paraan. Tulad ng tooth sensitivitiy ko, ginagamitan ko ng Listerine Total Care Sensitive so ‘di na ako nangingilo.” AC agrees and to the delight of their followers, “Sassa, sorry talaga. Sana talaga una palang nag #Listerine na tayo para hindi ganon ka-sensitive yung nararamdaman natin nung mga araw na yon.” They both revealed at the end of their comedic online skits how Listerine Total Care Sensitive can help with teeth sensitivity and their followers do not need to worry about “pangingilo” anymore.
The funny banter between the two online creators created more awareness towards the all-new Listerine Total Care Sensitive, a mild, soothing taste mouthwash specially formulation with Sensitive Shield Technology that offers all day protection from teeth sensitivity. It also works to continuously build protection from teeth sensitivity by keeping gums healthy and has fluoride to help prevent cavity formation.
Like Sassa and AC, Filipinos can now get immediate relief from teeth sensitivity along with lasting oral health protection by rinsing with all-new Listerine Total Care Sensitive. Available in leading supermarkets, drugstores, and online via Lazada and Shopee.